The 2010 Los Angles Auto Show is nearly upon us, and we're getting excited for the wealth of new electric cars on display at the show.

It's not just about the cars themselves though - equally imporant are the companies displaying EV-related technology. One such company is Southern California Edison, who are set to launch a new consumer electric vehicle website at the show.

In collaboration with the Electric Drive Transportation Association (EDTA), SoCal Edison will be launching The site is intended to be a comprehensive guide providing consumers with information about buying, owning and driving plug-in electric vehicles.

Southern California Edison are a force to be reckoned with in the world of EVs. The electric utility company is 124 years old and serves 5 million customers in and around Los Angleles. They've played an active part in assisting the arrival of electric cars to the marketplace, allowing potential EV customers in L.A. to describe their ideal EV usage to help plan the EV network, or giving consumers a tool to work out how much electricity their EV might use.

Our sister site GreenCarReports interviewed SoCal Edison's Electric Transport Director Ed Kjaer a year ago, and he provided enlightening answers to questions about the adoption of electric vehicles and how he feels after 19 years of studying and promoting EVs.

As a disruptive technology that challenges peoples' perceptions of transportation, he mentioned the need for public education on EVs, and GoElectricDrive is the EDTA and Edison's move to increase awareness and understanding of the technology.

The concept of a website providing information about buying, owning and driving EVs sounds quite familar to us here at AllCarsElectric, and we're sure that will complement our own consumer advice perfectly! launches tomorrow, 18th November 2010.

For a look at what to expect from the 2010 Los Angeles Auto Show, head over to our look at the top EVs you'll see at this years show.

[Southern California Edison]