• 2009 BMW 335d

    Well, this is encouraging. A new study of luxury car buyers commissioned by BMW finds that even luxury car buyers are beginning to reject conspicuous consumption, with more and more choosing their purchases for "social, political, or environmental reasons". BMW and Mini executives, in a presentation called "What consumers are learning from the Great Recession," discussed the results of a survey of 6,000 adults last spring and updated over the last two months. Modesty in, materialism out One finding: Participants agreed that "materialism can bite you in the rear." Another: "Modesty is the new...

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