Lancia

It hasn't been easy being a Fiat fan in the U.S. these last, oh, 20 or 30 years. Sneers of "Fix It Again, Tony!" due to rusty and unreliable cars were followed by Fiat fleeing the U.S. market in 1983 with its tail tucked between its legs. But now, with the imminent debut of the 2011 Fiat 500 late this year, the company wants to reward all those diehard Fiat owners. They, and only they, will be offered the chance to reserve one of 500 'Prima Edizione' models--and even select the model build number. Fiat made the announcement this weekend at the annual convention of Club Fiat-Lancia...