• 2011 Nissan Leaf

    Are you one of the 19,000 people in the U.S. who has ordered a 2011 Nissan Leaf? If you are then you might be surprised that Nissan knows you a little better than you may think. Talking with Edmund’s InsideLine, the automaker has finished its definition of an average Nissan Leaf driver. How? By researching the income, age and current car of everyone who has ordered Nissan’s all-electric car, a process which started a long time before the Leaf was even launched. It all starts with market research into the demographics most likely to want the car. For every automaker, working out...

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