Blue&Me

The launch of the 2012 Fiat 500 at the Los Angeles Auto Show wasn't only the first new model from Chrysler's partnership with Italian automaker Fiat. It also added a new and attractive model to a category of cars that have always been an afterthought in the U.S. market: minicars, those even smaller than subcompacts. In this case, the four-seat 2012 500 is 140 inches long and weighs just 2,350 pounds. At the introduction, Fiat presented the 500 as a car that drivers and owners will be passionate about, one that buyers will fall in love with. Advertisements will carry the tagline, "Life is best...