Actually, that's a lie. Every time we passed it, the car had gathered quite a crowd, so you couldn't miss it.
It's the work of Finnish company Valmet, better known for its work assembling the 2012 Fisker Karma. It's called the Dawn, but this author can't help thinking it should be named "splat", as the styling--unique in the eye of some, unfortunate to others--resembles that of a car dropped from quite a height onto a hard surface.
Beyond what you can see, we know very little about the Valmet Automotive Dawn--the company hasn't yet released details on the vehicle.
The car is possibly closest in ethos to a single-seater roadster, with the electric powertrain mounted amidships.
It sits long and very low, a little like a Le Mans Prototype racer crossed with the Audi concept from the film i-Robot. The electric components are proudly displayed at the back, and bright orange cables run beside the driver's compartment from the front to the back of the car.
A blue, glowing disc sits up at the front, mounted low. It could be there to hypnotize pedestrians, but Jalopnik suspects it could be some form of wireless induction charger.
We'll bring you more on the Valmet Automotive Dawn if and when the company releases information. Until then, you can enjoy our gallery below.