Advertising certainly has changed in the automotive industry over the years and, in a lot of ways, it has become richer than it has been in the past. Of course, perspective is a funny thing, so we may look back on this period in the ad market and say, “Whoa, can you believe they used to do that?” Until then we get to navigate different ways of advertising to the next generations of up and coming consumers. One of the more recent method of reaching out to the 25-35 crowd is to use search advertising, which is fitting since it is one of the way Scion is marketing the newly redesigned 2011 Scion tC.
2011 Scion tC
The commercials started running on August 16 on Adult Swim, Comedy Central, Current and G4; all channels that fit the 25-35 demographic. When we did our search nothing came up; taking it a step further we jumped to TakeOnTheMachine.com (reported by Brandweek.com). The site looks cool, but everything is still coming soon. Looks like we might have to check back when “the machine” is in.