It's highly unlikely that anyone could have ever guessed that Ferrari would launch a hybrid product, but believe it or not the time is coming.  The company will officially show off its first hybrid product at the 2010 Geneva Auto Show in March.

Ferrari and hybrid are two unlikely words to find in the same sentence, but the company's decision to go green does not appear to effect the company's performance image at all.  The hybrid to be displayed will be a 599 GTB Fiorano.  It is expected to have a rear mount electric motor, a lithium-ion battery source, and a version of the KERS energy recovery system.

Unofficial numbers put the hybrid around 14 miles per gallon, not typical hybrid figures,  but the gasoline powered version only returns 9 mpg, so 14 is quite an improvement.

The vehicle will employ Ferrari's famous V12  engine supplemented by the KERS system.  The KERS setup captures energy from braking to charge the batteries.  The batteries along with the electric motor allow for added power during short stints of high acceleration driving.  Additionally, the vehicle is expected to employ engine shut down while not in motion, which will reduce gasoline consumption.

Ferrari discussed the possibility of a hybrid model last summer, but did not disclose much information at the time.  Now, the word is official from the company.  It will be unveiled in Geneva this March with more information to follow prior to the show.