Stefan Jacoby

Volvo likes to think of itself as a conscientious car company. "Why are we different?" asked Stefan Jacoby, Volvo's German CEO. "We are Swedish; we come from a human-centric company. We do things because they have a purpose for people." Safety, yes, but also green Those things used to revolve around safety, and Volvo still nurtures its safe reputation, adding each year to its hundreds of patents for technology to make cars safer. The company's official goal is that no one will be killed or injured in a Volvo car by 2020. But increasingly the purpose must also be producing greener cars, which...