Infiniti is clearly proud of its Emerg-E plug-in hybrid supercar, wheeling it out at several auto shows and even driving it up the hill at the Goodwood Festival of Speed.
Sadly though, for anyone hoping the concept would eventually be produced, Infiniti has confirmed it has no plans to make a production model.
Speaking with Autocar at the Paris Auto Show, Infiniti boss Johan de Nysschen has confirmed the car won't be built--though it will influence future Infiniti production models.
"The Emerg-E is not planned for future production at all... but it does offer an insight into our future powertrains and design direction" he said.
The next G-Series vehicle will be the first to show influences from the Lotus Evora-based Emerg-E, particularly its luxurious and sporty interior.
It's part of Infiniti's 15-year plan to become a "tier-one luxury brand", competing with BMW, Mercedes, Audi and its Japanese rival, Lexus.
In a move to improve efficiency, the marque will also start using four-cylinder engines from the Renault-Nissan Alliance, while a Mercedes A Class-sized compact car is also on the cards.
If that car looks anything like as good as the Emerg-E, those tier-one luxury brands could have a fight on their hands over the next few years...