If you are still on the fence about electric vehicle technology, then you should probably check out our recent article on electric car rivalry published earlier today. You also should know you aren’t alone. However, that doesn’t mean some people and companies aren’t putting their money where their mouth is when it comes to backing electric vehicle (EV) technology. Recently, in a speech in London, Jeffery Immelt, GE Chief Executive Officer, announced that they intend to order “ten’s of thousands” of EVs.
Most people are aware of GE’s power-generation equipment, but it might surprise you to know that they are expanding their offerings to clean-energy technology such as car chargers, solar panels and wind turbines. The picture is becoming clear, isn’t it? Some might call this a strategic marketing plan. According to Bloomberg, “For every dollar of electric-vehicle sales, GE estimates it may get 10 cents in revenue.”
According to Immelt, about half of the 45,000 GE sales force will drive electric vehicles. A specific manufacturer hasn’t been identified, but we should find out soon since Immelt said it would be in about a week in his London speech. Brian Smith, a vehicle technology analyst at the Center for Automotive Research in Ann Arbor, Michigan, sums it up pretty well, “This is a huge step up. It’s the biggest order to date that I’m aware of, by a lot.”