Hyundai is a company that I have written about several times here at AllSmallCars.com. It is also a car company that has been impressing automotive writers and consumers with each new redesign. If you had asked me about the Hyundai Elantra 10 years ago, I would have told you they were cheap, uninspired, but came with a good warranty. Other than they were as uninteresting to me as a Chevrolet Cavalier. That has changed and so has my opinion, especially about their small and mid-sized cars—not to mention their sports coupes.
2010 Hyundai Elantra

2010 Hyundai Elantra

2010 Hyundai Elantra

2010 Hyundai Elantra

According to the L.A. Times, I am not the only that has noticed Hyundai stepping up its game in the automotive industry over the last decade. Consumers have been noticing and putting their money where their mouth is. The L.A. Times reports that Hyundai posted a profit of nearly $1.27 billion for the first quarter of 2010 and sold closed to as many new 2011 Hyundai Sonata’s as Ford sold Fusion sedans, missing the American giant by only 435 units. Now that is pretty impressive considering the reputation the car company only 10 years ago.

Some might say it is the down economy, but I think it is something else. Hyundai spent an average of $1,767 per vehicle on sales incentives in April 2010. Their Japanese rival, Toyota, spend on average $2,329 per vehicle on sales incentives in the same period. Hyundai’s numbers are down 48% from April of 2009, while Toyota’s incentive numbers have increased from pervious years. It is no secret that Hyundai has a goal of overtaking Toyota, especially due to the culture and nature of the feelings between South Korean’s and the Japanese. If the company continues to build affordable and high quality vehicles with one of the longest warranties in the business AND offers cars that have the same refinements you can find in upper luxury categories, then I think some day they could play neck and neck with Toyota, Ford and GM.

If you haven’t checked out the 2010 Hyundai Elantra or the 2011 Hyundai Sonata then be sure to follow the links above to read the full reviews. Also, don’t forget about the small compact that competes with the Toyota Yaris—the 2010 Hyundai Accent.