The Fiesta Movement is ramping up for more social media and agent adventures for 2010. Ford is calling this “Chapter 2” in the Fiesta Movement, which kind of insinuates that there will be more groups of agents to follow. This group is a fresh bunch with fresh Fiestas to go out and complete missions and spread the good word of Ford’s newest and hippest small car.

The mission, if they choose to accept it, is to create urban wallscape murals that double as a functional guide to their ten favorite places and activities within the city they live. In other words, the ten hottest and buzzing places around town. Places you would go to be seen and check-in with the popular crowd. According to Ford, many of the agent teams have partnered with graphic designers and local artists to help bring their city map to life. Of course, no present day map would be complete without a little technology to help it out, so these particular maps will also have special SMS codes “tagged” on them that will allow passers by to text in for more information.

The wall murals will be displayed at ten different locations around the U.S. and will be displayed for three weeks. Ford’s ultimate goal is to get you, the consumer, to follow all of the adventures and engage with the Fiesta product through their agents’ adventures. Check out the list of locations below to see where you can find a Fiesta Movement map in your neighborhood (the one in Dallas is in my old neighborhood where I grew up!)


  • Atlanta – 755 Ponce de Leon Avenue NE
  • Boston – 1486 Tremont Street
  • Chicago – Intersection of N Milwaukee Avenue & W Evergreen Avenue
  • Chicago – 2500 N Halsted Street
  • Dallas – 2820 Greenville Avenue
  • Denver – 3900 W Colfax Avenue
  • Detroit – 323 E 4th Street
  • Houston – 811 Richmond Street
  • Los Angeles – 7753 Melrose Avenue
  • Los Angeles – Intersection of Ocean Front Walk & 19th Avenue
  • Miami – 46 NW 36th Street
  • New York – Church Street (between Spring Street & Houston Street)
  • New York– Intersection of Classon Avenue and Greene Avenue
  • Orlando – 730 N Mills Avenue
  • Philadelphia – 1108 South Street
  • Philadelphia – Intersection of W Girard Avenue & N Mascher Street
  • Phoenix – 301 North Gilbert Road (Gilbert, AZ)
  • San Diego – Intersection of 30th Street & Redwood Street
  • San Francisco – Intersection of 26th Street & Mission Street
  • Seattle – Intersection of 2nd Avenue and Bell Street