News of the deadly plane crash involving Tesla employees is certainly a sad point for the company, but on a brighter note, Tesla CEO Elon Musk was awarded as the Automotive Executive Innovator of the Year.
In response to receiving the award Musk said, "This award is a tremendous honor, in particular because the nomination comes from my respected peers and colleagues. It demonstrates not only the influence that a relatively small startup can have on the global auto industry, but also the speed with which other car companies and suppliers are joining Tesla in the electric vehicle revolution."
Additionally, the Geneva Motor Show is drawing close and for Tesla the show is of great importance. Switzerland is one of the company's most important markets. Tesla is holding an event for prospective buyers and media in Switzerland prior to the opening of the show.
According to the company, 30 Roadster customers reside in Switzerland and they have predominantly chosen radiant red as their favorite color.