The Ford Fiesta seems to be breaking through the preconceived notions of the American automotive market; a place where it is said that small cars won’t thrive because American’s aren’t excited by them. Many car companies have tried to change this would be fact, including Ford, but the successes haven’t been overwhelming. Sure the MINI Cooper and Cooper S have created a loyal following and so has the Mazda Miata, but these are far from what many would consider an entry-level car. The return of the Ford Fiesta in its new 2011 dress seems to be playing by a different set of rules.
Yesterday, Ford announced in a media release that there were 6,000 order reservations for the 2011 Ford Fiesta. The Fiesta doesn’t actually become available for order until Monday, but Ford is encouraging people to make reservations now and to sweeten the pot they are including some goodies for doing so. If you reserve a 2011 Ford Fiesta early, you will be entitled to prioritized order handling, automatic build updates, a personal Fiesta Reservations consultant and the SYNC® system with Premium Sound package at no extra charge. It is all a part of the VIP experience Ford is trying to provide for people enthusiastic about the Ford Fiesta’s U.S. return.
2009 Los Angeles Auto Show
Back to the numbers, Ford also reports that more than 100,00 handraisers showing interest in the Fiesta. They are also sharing that of the 6,000 current reservations, 51 percent are from non-Ford customers. Maybe it is the best-in-class highway fuel economy rated at 40 mpg or the 15 class-exclusive technologies that is making the car so popular. Or possibly it is the vibrant colors; among the top three color choices are Blue Flame and Lime Squeeze. One thing is for certain, with reservations coming from all 50 states, the Fiesta may not be the dud some have been predicting it to be. We aren’t calling for another Ford victory yet, but they certainly are on the right road.
If you are interested in making a Fiesta reservation, you can visit fordvehicles.com/2011fiesta or by texting “reserve” to 4Ford on a smart phone.
[Source: Ford Media Release]