Fritz Henderson, GM CEO
Something that I found quite interesting was a question asked by Brian Beringer. He asked, “With the declining number of brands, maybe GM can provide the remaining brands a fuller lineup - any comment on flagship sedans for Cadillac or Chevrolet?” This was Mr. Henderson’s answer to his questions:
“Brian, we have big product and technology plans for all our brands. Chevrolet is already loaded with great cars, crossovers and trucks with a lot more coming like the Cruze, Spark and Orlando - and of course, the Volt. And we’ve got some great new Cadillacs, as well as Buicks and GMC cars in trucks in the works. Each week I join our Design chief Ed Welburn, the head of GM Product Development Tom Stephens and a few others to tour GM design and look at future cars and trucks. It’s great to be reminded what this business is all about, and it fills me with optimism about the new GM. I promise you that we have new vehicles that will blow you away.”
2011 Chevrolet Volt
My opinion—Buick needs to look back at its heritage and figure out what it was about the old Buick line that made it the brand it is today. There is a reason the Buck Riviera Boat Tail, Roadmaster 4-holer and GS stick in people’s minds. Just putting some holes in the side of the newest sedan might have worked in the ‘80s, but in today’s world GM needs to get back to why people used to buy a GM. They have a winner with the Camaro; they need to bring this kind of soul to the rest of the product lines, especially the small car segment.
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