Prius II

Auto executives always want you to buy their cars, today. That goes without saying. But it's slightly less common for them to say, in effect, "This is the month to buy, 'cause we're going to be discounting the heck out of 'em." Nonetheless, that was the message from Bob Carter, Toyota's group vice...

The 2010 Toyota Prius had an exceptionally long model year, introduced in early spring 2009 and delivered to dealers by May or June that year. But now the 2011 Prius hybrids are arriving at dealerships, and Toyota has levied a modest price increase of $250 across each of the four trim packages it...

The prices of all five trim levels of the new 2010 Toyota Prius will rise next month by $400, or roughly 1.5 to 2 percent, reflecting increased costs and an unfavorable yen-dollar exchange rate. Toyota announced the changes on December 21, buried at the bottom of a lengthy press release on the...

The 2010 Toyota Prius is in fairly short supply all over the world, and its U.S. sales are trouncing those of the 2010 Honda Insight, its competitor in the arena of dedicated hybrid hatchbacks. So perhaps it's not that surprising that Toyota doesn't feel the need to sell the lowest-spec 2010 Prius...

Remember that $21,000, very basic 2010 Prius? Toyota has now confirmed it has neither current plans nor a schedule for selling the lowest-level model of the 2010 Toyota Prius, known as the Prius I, to consumers. In fact, it doesn't even have a timeframe for "continued, regular fleet sales of Prius...