With a lookalike actor, BMW applies a German sense of humor to a video that congratulates outgoing Daimler CEO Dieter Zetsche on his retirement.
Mercedes denies CEO said it will turn away from hydrogen fuel-cell vehicles (updated)
Large global automakers customarily pursue research into multiple types of technologies and future powertrains at the same time. Sometimes they pan out, sometimes they don't. German automakers have only really come around to devoting their efforts to plug-in electric cars in the last five or six...John Voelcker
Hydrogen Fuel Cells Less Likely Than Electric Cars: Daimler CEO Zetsche
Daimler CEO Dieter Zetsche believes battery-electric cars have a better chance of succeeding than hydrogen fuel-cell vehicles.Stephen Edelstein
Mercedes CEO: No One Will Make Money On Electric Cars In 'Reasonable Time'
With the first Mercedes-Benz electric car now on sale, its parent company Daimler joins the expanding ranks of global automakers offering plug-in electric vehicles in the U.S. But CEO Dieter Zetsche doesn't seem any too happy about it. DON'T MISS: 2014 Mercedes-Benz B-Class Electric Drive: First...John Voelcker
Mass-Produced Mercedes Fuel Cell Vehicle Coming In 2014
While most major automakers are working on new battery-powered electric cars and plug-in hybrids, some are still investigating the benefits of more advanced fuel cell vehicles that use a hydrogen fuel cell stack to convert hydrogen into usable electric power. One of the leaders in this field is...Viknesh Vijayenthiran