Mercedes-Benz may create its own sub-brand for electric cars.
Branding Bad: 10 Eco-Marketing Car Labels That Mean Nothing
Pretty much every carmaker wants to brand itself green--or at least fuel-efficient. And toward that end, most of them seem to have created sub-brands for their green technologies, programs, and aspirations. Based on conversations with car buyers all over North America, we're convinced that most...John Voelcker
Better Place Hires Marketing Guru Peter Economides To Buff Its Brand
Given soothsayers' record on end-of-the-world predictions, this probably won't be humanity's last year on Planet Earth. But for the folks at electric car start-up Better Place, 2012 has brought more than its share of doom and gloom. The biggest downer came in October, with the firing of Better...Richard Read
Toyota Tops List Of Green Brands, VW & Honda Close Behind
Toyota has had a bumpy ride the past couple of years, thanks in no small part to a high-profile series of safety recalls. To make matters worse, its popular Prius was recently lost its #1 spot on the EPA's list of fuel-efficient cars. But not to worry: the automaker just landed atop a different...Richard Read