brands
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Mercedes-Benz may create its own sub-brand for electric cars.
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Branding Bad: 10 Eco-Marketing Car Labels That Mean NothingPretty much every carmaker wants to brand itself green--or at least fuel-efficient. And toward that end, most of them seem to have created sub-brands for their green technologies, programs, and aspirations. Based on conversations with car buyers all over North America, we're convinced that most...
John Voelcker -
Better Place Hires Marketing Guru Peter Economides To Buff Its Brand
Given soothsayers' record on end-of-the-world predictions, this probably won't be humanity's last year on Planet Earth. But for the folks at electric car start-up Better Place, 2012 has brought more than its share of doom and gloom. The biggest downer came in October, with the firing of Better...
Richard Read -
Toyota Tops List Of Green Brands, VW & Honda Close Behind
Toyota has had a bumpy ride the past couple of years, thanks in no small part to a high-profile series of safety recalls. To make matters worse, its popular Prius was recently lost its #1 spot on the EPA's list of fuel-efficient cars. But not to worry: the automaker just landed atop a different...
Richard Read
