brand perception

  • 2015 Toyota Prius Liftback

    The Toyota Prius will go down in history as a truly ground-breaking vehicle, both the first and the highest-production hybrid vehicle built to date. It's also the sole vehicle sold in the U.S. this year that is rated at 50 miles per gallon combined--for three different models, no less. But a new analysis suggests that the perception of the Prius brand may be changing, and rapidly at that. DON'T MISS: 2016 Toyota Prius Was Delayed Due To Redesign For Sportier Style According to an analysis of social media conversations by Networked Insights, a marketing analytics firm, the "brand health" of...

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