badge-engineering

  • 2009 teaser shot of Buick crossover plug-in hybrid, a rebadged Saturn Vue quickly dubbed the 'Vuick'

    Just two weeks ago, we reported that GM's first plug-in hybrid vehicle--originally meant to be a Saturn Vue before GM decided to sell Saturn to Pennske--would become a Buick crossover. My, how quickly things change in the new Internet world. As GM said Wednesday on its Fastlane blog, "not all the feedback was positive." Twitter: #Vuick #Fail! In fact,  the idea of quickly renaming the former Saturn Vue as a Buick--by changing the grille and some trim--"received consistent feedback from large parts of all the audiences that it didn’t fit the premium characteristics that customers have come...

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