When you think of Subaru the first thing that might come to your mind is the WRX or possible all-wheel drive. Neither of those are incorrect, but Subaru wants to stand for more than that; the company wants to be known for their social conscious and as such is running a campaign that will end tomorrow, Sunday, March 13th in the Rocky Mountain region. The campaign is called “Subaru Saves Lives” and offers Colorado Avalanche tickets in return for a pledge not to text and drive.

"In order to promote safe driving in the Denver area, Subaru of America, Inc. has announced it will provide two complimentary Colorado Avalanche hockey tickets to any Colorado driver who takes the pledge NOT to Text and Drive," the company said in a recent statement to the press. Of course the offer stands as long as supplies last, but the real goal here is to raise the awareness of how important it is not to text and drive. "Subaru vehicles are known for their safety," said Lee Grodsky, Subaru Denver Zone Director. "However, driver behavior is also a key factor in road safety and by asking drivers to pledge 'NOT to Text and Drive' we're hoping to promote even safer driving, reduce accidents and ultimately save lives."

To get the tickets all drivers had to do was contact a participating Subaru dealer, sign a contract and enjoy and Aves game while fulfilling their promise to keep Rocky Mountain region roads safer by not texting and driving. The program ends tomorrow, so look for an update on how many pledges Subaru got coming up right here at AllSmallCars.com.


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[Source: Denver Business Journal]