Last week AllSmallCars.com ventured out to L.A. to spend some time with the 2012 Ford Focus. To say that the car was good is probably a bit of an understatement, but we know no everyone will be a fan. Something most of us can agree on is that the all-new 2012 Ford Focus is steps above its predecessors. Ford is out to socialize the new Focus with the consumer public, but they aren’t going to do in a normal fashion. Tonight the first episode of a five-week program called “Focus Rally: America” will air exclusively on Hulu. The reality show feature teams driving the 2012 Ford Focus that will be “rallying” across the U.S. solving challenges in hopes to complete the rally first and take home some cool prizes—yes, that includes a 2012 Ford Focus.
Okay, so the $100,000 first place prize money wouldn’t hurt either, but make no mistake that the star of this show is the Focus. The teams found out yesterday on “Jimmy Kimmel Live!” that their rally adventure will start in Miami. Then this Sunday during the Superbowl the teams will take center stage during the “Focus Rally: America Pre-Kick” show. “Raising consumer awareness about the new 2012 Focus via Focus Rally: America is our top priority right now,” said Matt VanDyke, Ford’s director of U.S. Marketing Communications. “That is why we jumped at the opportunity to get the Focus rally into the Super Bowl Pre-Kick show.” Of course, during the Superbowl there will be a couple of ads pimping out the new “Focus Rally: America” series and even an ad featuring the 2012 Ford F-150 with the new EcoBoost engine.
2012 Ford Focus To Be Featured In Super Bowl Ad:
Sound fun? You can join in too! Well, at least virtually. Supporters and fans can hop on the information super highway and follow all the progress and interact with the teams at www.focusrally.com. You can even claim your allegence to a particular team and help them with challenges throughout the day. Ford estimates that some 10,000 people have signed up to support their favorite teams. These “virtual team members” will even earn participation points and have the chance to win prizes or possible appear in person on the show. I wonder if that means they will get to meet the host, World Cup and Olympic gold medal winner Jonny Moseley?
No matter how you slice it, this is a pretty interesting use of social and television media and what better way to get a 2012 Ford Focus than to win one. I hope it comes with the Active Park Assist feature and MyFord Touch—those are two class exclusive features that make the 2012 Ford Focus standout from its competition.
Be sure to check out the AllSmallCars.com 2012 Ford Focus First Drive Review and then check out our home page for the in-depth pieces on the features that caught our eye.