The 2012 Ford Focus has a lot to offer consumers like the torque vectoring control we wrote about yesterday. However, Ford isn’t just offering functional features for the all-new Focus, they are also going to offer vehicle tattoos. For those who aren’t familiar, vehicle tattoos are the nickname Ford has for their Custom Graphics program. The Focus is the new addition announced by Ford to be a part of the program—vehicles that currently include Mustang, Explorer, F-150 and Fiesta.
According to Ford, more than 200 vehicle tattoos will be available for the Ford Focus when it launches next year. The tattoos are said to range from about $120-$470 and can be easily changed/removed. This flexibility and wide range of optional graphics will all consumers to “grow with their vehicles.” The tattoos are aimed at the Millennials, a.k.a Generation Y.
“Millennials have a very personalized, artistic side to their lifestyle, and their vehicle is a very important part of that,” said KC Dallia, Focus brand manager. “With its striking front end, sleek profile, dramatic rising beltline and athletic stance, the Focus provides the perfect canvas for customization.”
Worried about how well these vehicle tattoos will last? Have no fear, the tattoos are printed on 3M Scotchprint Personalized Vehicle Graphic Film and carry a 3-year/36,000 mile warranty. How is that for protecting individualism?
[Source: Ford and Leftlane News]