At the 2010 Los Angeles Auto Show Cadillac revealed something that might have surprised the media and consumers alike. If you missed it, the debut at the LA Auto Show was a small concept car called the Urban Luxury Concept or ULC. The ULC isn’t your father’s Cadillac concept, though it might be as controversial as some of the Harvey Earl from the ‘50s. The controversy—a concept the size of a MINI Cooper.

2010 Cadillac Urban Luxury Concept

2010 Cadillac Urban Luxury Concept

The Cadillac ULC is a car that measures 151 inches long and 68.1 inches wide. Even at its diminutive size, the ULC seats for with upright seating, which is made possible by the 56.9-inch height. There is no doubt that the car has all the signature Cadillac design cues from the signature grille to the B-pillar design that shows a kinship to the CTS. The concept even has fairly bold aspects like the Lambo-style lift up doors.

The question that is left in the minds of many is will this Cadillac become something that goes into production and is it a new direction for the luxury brand? According to Car and Driver the answer is no. C&D  reports that the idea for a urban city car has be “floating around at Cadillac for several years now,” however it seems that the current consumer audience may be turning away from small and efficient cars with gas prices evening out across America. The car could and most likely would be perfect for Europe, but Cadillac’s present isn’t believe to be strong enough to be successful. All that seems to point to a very small chance of ever seeing a ULC or like vehicle from Cadillac on the road any time soon. Maybe Aston Martin will have better luck with the Toyota iQ derived Cygnet.

 

 

[Source: Car and Driver]