The Ford Motor Company has created a lot of great history in its 107 years in business and they have come a long way from the Model T. The innovation however hasn't changed over the company’s long history, a fact proved by the most recent press release to hit the automotive wire this morning. According to Ford, the company will be delivering their fourth nameplate or model in 2011 that will get 40-mpg. And that is really just the tip of the iceberg…or is that tailpipe?

2012 Ford Focus

2012 Ford Focus

2012 Ford Focus Five-Door

2012 Ford Focus Five-Door

Ford engineers have been hard at work to increase the technology in their products from in-car entertainment to fuel-efficiency. In fact, it is hard to tell which segment they are excelling more in with their Sync partnership with Microsoft and hybrid technology from Toyota. Today’s press release focused on fuel efficiency and claims that the company is “already is delivering the broadest vehicle lineup of fuel efficiency leaders.” This includes 13 vehicles that will lead their sales segments in fuel economy for 2011. In addition to those 13 vehicles, Ford will be adding another vehicle to its 40-mpg club—a club that includes the Fiesta SE with SFE package, Fusion Hybrid and Lincoln MKZ Hybrid.

The fourth 40-mpg vehicle expected to join the club? The 2012 Ford Focus. For those that have been following the updates like the high-tech feature debut in Paris, the Focus is expected to be a welcome sight in the global c-segment. In fact, Alan Mulally has been quoted as saying that the application of the global c-segment platform for the 2012 Focus will allow Ford to deliver quality, fuel efficiency, safety and technology that goes beyond most customer expectations.

Bottom line—Ford is listening to the marketplace and taking notes. “Fuel economy and technology are consumers’ biggest priorities – and we have made them Ford’s as well,” Derrick Kuzak, Ford group vice president, Global Product Development, said.

 

[Source: Ford]