Today, Chrysler and Fiat announced that the Chrysler Group, LLC and Fiat have finalized their Global Strategic Alliance. According to the press release on the Chrysler Media website, this alliance facilitates the forming of “a ‘new’ Chrysler that has the resources, technology and worldwide distribution network required to compete effectively on a global scale.” It doesn’t end there; the release also says that the “new” Chrysler operations will begin immediately.
Chrysler and Fiat logos
So what does this mean for consumers here in the U.S. and abroad? Basically, Chrysler will now have access to Fiat’s technology and portfolio of small and efficient car designs. It makes sense; Fiat has been making small cars for decades including the Mini rival launched in 2007, the Fiat 500. Fiat will gain access to the U.S. dealer network, as well as, “Chrysler’s culture of innovation.”
As part of this announcement, Sergio Marchionne was named Chief Executive Officer of Chrysler Group, LLC. Marchionne stated, “This has, I know, been a difficult process for everyone involved, but we are ready to prove to the American consumer that Chrysler can once again be a strong, competitive company that produces a full portfolio of reliable vehicles that capture the imagination and inspire loyalty.” So we will have to wait and see what Fiat has to offer—it didn’t work out as planned with Daimler-Benz.
2008 Fiat 500
Bottom line—I would love to see Fiat design and technology be integrated with the current successes that Chrysler already has like the new Dodge Challenger. First thing they need to do is bring a small car to market like that of the Fiat 500.
Want to read the full release? Visit the Chrysler Media website. Also, be sure to check out the rest of our blogs and reviews right here at AllSmallCars.com. Have comments? Leave them here on the site or send an email to JEMblogger at Gmail dot com.