MuCell

  • Ford's chocolate inspired plastic

    Tightening fuel efficiency and emissions regulations all around the world are pushing automakers to find any way they can to make their cars greener, downsizing engines, reducing internal friction and improving aerodynamics. Another area, and one of the most beneficial as it not only improves fuel economy but also boosts handling and reduces wear and tear, is weight reduction. In the recent past we’ve seen the proliferation of lightweight carbon fiber used in cars but now one automaker, Ford, is getting even more innovative. Ford has taken inspiration from a chocolate bar to produce...

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