Toyota Mirai News

The redesigned Toyota Mirai looks like a better cheerleader for hydrogen than before, but it's going to need many more places to refuel.

In preparation for increased sales of a new-generation Mirai hydrogen fuel-cell sedan, Toyota is supporting more fueling stations.

The chief engineer of the rear-wheel-drive Toyota Mirai says there's almost nothing carried over to this new hydrogen fuel-cell model.

Toyota has reconceived the Mirai to be a showcase for hydrogen fuel-cell technology once again, just in an entirely different package.

Toyota is offering a series of deals on its Mirai hydrogen fuel-cell vehicle in the San Francisco region that may sway some to consider buying rather than leasing.

The industry trade journal WardsAuto has been giving out "Best Engine" awards for 24 years now, and this year's list includes some interesting choices. For starters, there are no engines from German manufacturers on the list: The sole luxury recipients this year are Infiniti and Jaguar. But more...

Twenty years ago, Toyota took the automotive industry by surprise with the Prius. The Japanese giant is attempting to revolutionize driving again, this time by bringing hydrogen-powered cars to the masses. However, it now faces a completely different set of challenges than when it set out to get...

The ability to travel long distances has long been a distinguishing feature of Tesla's luxury electric cars, whose Supercharger fast-charging network now offers access to essentially every part of the 48 continental states. But where hydrogen infrastructure exists, which can cover a long road trip...

If green cars can reduce emissions, why shouldn't their advertising do the same? That's the theory behind a series of billboards in relevant California markets that advertise the Toyota Mirai hydrogen fuel-cell sedan. But these billboards will do more than try to attract the eyes of potential...

About 600,000 plug-in electric cars have been sold in the U.S. in the past 10 years. The number for hydrogen fuel-cell vehicles is lower: as of the end of last month, it's below 1,600. Nonetheless, Honda, Hyundai, and Toyota today offer zero-emission vehicles powered by hydrogen in limited areas of...

As is the norm these days, the ads running during Super Bowl LI this past weekend drew almost as much attention as the game itself. Automakers are among the myriad companies that expend considerable creative and monetary resources on Super Bowl ads every year. And green cars make occasional...

How do you advertise new and innovative zero-emission vehicles, whether they're electric or fuel-cell cars? It's a question that's bedeviled carmakers and their marketers, who continue to experiment with messaging, different audiences, and programs to get people into the cars. The challenge is...

A Toyota Mirai hydrogen fuel-cell car won the 2016 e-Rally Monte Carlo.

Infrastructure company Air Liquide is launching a new marketing campaign to promote fuel cells.

Honda will use National Hydrogen and Fuel Cell Day to promote its Clarity Fuel Cell sedan.

The 2017 Toyota Mirai carries over essentially unchanged.

It's a unique event on the motoring calendar, a bucket-list item for many attendees, and a wonderful mix of fast cars spanning 110 years, priceless classics, and often quite a lot of mud. The Goodwood Festival of Speed, which took place last weekend, brings a truly staggering variety of historic...

Toyota believes the Mirai can recapture the green image it cultivated with the Prius.

To increase the reach of its hybrid cars, Toyota launched the Prius C subcompact in 2012 as a smaller, less expensive alternative to the Prius Liftback that's the linchpin of its lineup. Now, Toyota says it may be planning to do something similar with its Mirai hydrogen fuel-cell vehicle. The 2016...

Manga are comics created in Japan, conforming to a style set more than 100 years ago and still very much a part of popular culture. While they may look like no more than light entertainment, they're widely read by people of all ages—and sometimes used to market commercial products. A year...