Toyota Mirai News

An explosion last weekend at a hydrogen distribution facility has temporarily shut down 9 out of 11 fueling stations

The industry trade journal WardsAuto has been giving out "Best Engine" awards for 24 years now, and this year's list includes some interesting choices. For starters, there are no engines from German manufacturers on the list: The sole luxury recipients this year are Infiniti and Jaguar. But more...

Twenty years ago, Toyota took the automotive industry by surprise with the Prius. The Japanese giant is attempting to revolutionize driving again, this time by bringing hydrogen-powered cars to the masses. However, it now faces a completely different set of challenges than when it set out to get...

The ability to travel long distances has long been a distinguishing feature of Tesla's luxury electric cars, whose Supercharger fast-charging network now offers access to essentially every part of the 48 continental states. But where hydrogen infrastructure exists, which can cover a long road trip...

If green cars can reduce emissions, why shouldn't their advertising do the same? That's the theory behind a series of billboards in relevant California markets that advertise the Toyota Mirai hydrogen fuel-cell sedan. But these billboards will do more than try to attract the eyes of potential...

Every Toyota Mirai hydrogen fuel-cell car sold anywhere in the world will soon be recalled to address an issue with its onboard electronics. The problem lies with the output voltage generated by the cars' fuel-cell stacks. Under certain driving conditions, the amount of voltage generated by the...

As is the norm these days, the ads running during Super Bowl LI this past weekend drew almost as much attention as the game itself. Automakers are among the myriad companies that expend considerable creative and monetary resources on Super Bowl ads every year. And green cars make occasional...

How do you advertise new and innovative zero-emission vehicles, whether they're electric or fuel-cell cars? It's a question that's bedeviled carmakers and their marketers, who continue to experiment with messaging, different audiences, and programs to get people into the cars. The challenge is...

A Toyota Mirai hydrogen fuel-cell car won the 2016 e-Rally Monte Carlo.

Infrastructure company Air Liquide is launching a new marketing campaign to promote fuel cells.

Sometimes journalists miss the forest for the trees, and we'll plead guilty on this one. When we wrote last week that the Toyota Mirai hydrogen fuel-cell sedan was little-changed for the 2017 model year, with only one new color added, we missed one important element. That was, as several readers...

The 2017 Toyota Mirai carries over essentially unchanged.

It's a unique event on the motoring calendar, a bucket-list item for many attendees, and a wonderful mix of fast cars spanning 110 years, priceless classics, and often quite a lot of mud. The Goodwood Festival of Speed, which took place last weekend, brings a truly staggering variety of historic...

Toyota believes the Mirai can recapture the green image it cultivated with the Prius.

To increase the reach of its hybrid cars, Toyota launched the Prius C subcompact in 2012 as a smaller, less expensive alternative to the Prius Liftback that's the linchpin of its lineup. Now, Toyota says it may be planning to do something similar with its Mirai hydrogen fuel-cell vehicle. The 2016...

Toyota is experimenting with hydrogen made using wind power.

Toyota is asking some California dealers to stop Mirai deliveries until more fueling stations open.

With Toyota having delivered a total of 57 Mirai sedan in October and November, the drivers of those hydrogen fuel-cell cars will be looking for stations at which to fuel their new zero-emission vehicles. But the state of California's ambitious program to install dozens of hydrogen stations is...

The first 2016 Toyota Mirai for the U.S. was delivered in California earlier this month.

When the first Honda Insight and Toyota Prius hybrids launched in 1999 and 2000, expectations for their sales were low. And hybrids indeed logged annual sales in the low thousands until the second-generation Prius came along for 2004. But the sales numbers for the earliest hybrids look...