Toyota Mirai News
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The 2021 Mirai moves to a rear-wheel drive platform borrowed from Lexus and gets improvements to the fuel cell stack, the interior, and the tech throughout.
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Racier-looking 2021 Toyota Mirai hydrogen fuel-cell car is ready for more infrastructure
The redesigned Toyota Mirai looks like a better cheerleader for hydrogen than before, but it's going to need many more places to refuel.
Bengt Halvorson -
Toyota steps up to support Mirai fuel-cell car with 7 more hydrogen stations in California
In preparation for increased sales of a new-generation Mirai hydrogen fuel-cell sedan, Toyota is supporting more fueling stations.
Bengt Halvorson -
2021 Toyota Mirai aims for 400-mile range: More details on sporty hydrogen fuel-cell sedan
The chief engineer of the rear-wheel-drive Toyota Mirai says there's almost nothing carried over to this new hydrogen fuel-cell model.
Bengt Halvorson -
2021 Toyota Mirai hydrogen fuel-cell car revealed in concept form—as a sport sedan!
Toyota has reconceived the Mirai to be a showcase for hydrogen fuel-cell technology once again, just in an entirely different package.
Bengt Halvorson -
Toyota Mirai gets deepest discount yet—amid hydrogen shortage
Toyota is offering a series of deals on its Mirai hydrogen fuel-cell vehicle in the San Francisco region that may sway some to consider buying rather than leasing.
Bengt Halvorson -
An explosion last weekend at a hydrogen distribution facility has temporarily shut down 9 out of 11 fueling stations
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Four of Wards' Top 10 Engines are actually electric or electrified powertrains
The industry trade journal WardsAuto has been giving out "Best Engine" awards for 24 years now, and this year's list includes some interesting choices. For starters, there are no engines from German manufacturers on the list: The sole luxury recipients this year are Infiniti and Jaguar. But more...
Mark Stevenson -
All the challenges for hydrogen fuel-cell cars laid out
Twenty years ago, Toyota took the automotive industry by surprise with the Prius. The Japanese giant is attempting to revolutionize driving again, this time by bringing hydrogen-powered cars to the masses. However, it now faces a completely different set of challenges than when it set out to get...
Green Car Reports -
Tesla Model X electric car vs Toyota Mirai fuel-cell car: CA road trip
The ability to travel long distances has long been a distinguishing feature of Tesla's luxury electric cars, whose Supercharger fast-charging network now offers access to essentially every part of the 48 continental states. But where hydrogen infrastructure exists, which can cover a long road trip...
Green Car Reports -
Toyota Mirai billboards scrub nitrogen oxides while touting hydrogen fuel-cell sedan
If green cars can reduce emissions, why shouldn't their advertising do the same? That's the theory behind a series of billboards in relevant California markets that advertise the Toyota Mirai hydrogen fuel-cell sedan. But these billboards will do more than try to attract the eyes of potential...
Stephen Edelstein -
What's the most important fuel-cell car so far? Poll results
About 600,000 plug-in electric cars have been sold in the U.S. in the past 10 years. The number for hydrogen fuel-cell vehicles is lower: as of the end of last month, it's below 1,600. Nonetheless, Honda, Hyundai, and Toyota today offer zero-emission vehicles powered by hydrogen in limited areas of...
John Voelcker -
Every Toyota Mirai hydrogen fuel-cell car sold anywhere in the world will soon be recalled to address an issue with its onboard electronics. The problem lies with the output voltage generated by the cars' fuel-cell stacks. Under certain driving conditions, the amount of voltage generated by the system could exceed the maximum capacity for which the cars' electronics are rated. DON'T MISS: Carmakers, fuel and oil companies form Hydrogen Council to promote fuel cells This could happen under heavy throttle after driving on a long descent while using cruise control, according to a Toyota...
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Toyota shows Mirai Super Bowl ad, but only in California
As is the norm these days, the ads running during Super Bowl LI this past weekend drew almost as much attention as the game itself. Automakers are among the myriad companies that expend considerable creative and monetary resources on Super Bowl ads every year. And green cars make occasional...
Stephen Edelstein -
Toyota Mirai touted in ad on electric-car charging station
How do you advertise new and innovative zero-emission vehicles, whether they're electric or fuel-cell cars? It's a question that's bedeviled carmakers and their marketers, who continue to experiment with messaging, different audiences, and programs to get people into the cars. The challenge is...
John Voelcker -
Toyota Mirai hydrogen fuel-cell car wins Monte Carlo e-Rally
A Toyota Mirai hydrogen fuel-cell car won the 2016 e-Rally Monte Carlo.
Stephen Edelstein -
Hydrogen marketing campaign suggests, 'Let's clear the air'
Infrastructure company Air Liquide is launching a new marketing campaign to promote fuel cells.
Stephen Edelstein -
Tomorrow is National Hydrogen Day, and Honda Clarity is there
Honda will use National Hydrogen and Fuel Cell Day to promote its Clarity Fuel Cell sedan.
Stephen Edelstein -
Sometimes journalists miss the forest for the trees, and we'll plead guilty on this one. When we wrote last week that the Toyota Mirai hydrogen fuel-cell sedan was little-changed for the 2017 model year, with only one new color added, we missed one important element. That was, as several readers informed us, that while the retail price remained the same, the monthly lease cost had fallen sharply: from $499 to $349 per month. DON'T MISS: 2017 Toyota Mirai price stays same, fuel-cell car adds new color And that lower lease cost contributed to what can only be described as a remarkable sales...
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2017 Toyota Mirai price stays same, fuel-cell car adds new color
The 2017 Toyota Mirai carries over essentially unchanged.
Stephen Edelstein -
The Goodwood Festival of Speed even had a few green-ish cars
It's a unique event on the motoring calendar, a bucket-list item for many attendees, and a wonderful mix of fast cars spanning 110 years, priceless classics, and often quite a lot of mud. The Goodwood Festival of Speed, which took place last weekend, brings a truly staggering variety of historic...
John Voelcker -
Toyota Mirai seeks to reclaim green image from Tesla, sans Supercharger network
Toyota believes the Mirai can recapture the green image it cultivated with the Prius.
Stephen Edelstein -
Smaller, cheaper Toyota Mirai fuel-cell car coming in 2019, company says
To increase the reach of its hybrid cars, Toyota launched the Prius C subcompact in 2012 as a smaller, less expensive alternative to the Prius Liftback that's the linchpin of its lineup. Now, Toyota says it may be planning to do something similar with its Mirai hydrogen fuel-cell vehicle. The 2016...
John Voelcker -
Toyota Mirai manga: hydrogen fuel cell beats electric cars, plug-in hybrids
Manga are comics created in Japan, conforming to a style set more than 100 years ago and still very much a part of popular culture. While they may look like no more than light entertainment, they're widely read by people of all ages—and sometimes used to market commercial products. A year...
Matthew Klippenstein