It’s well known that any sales material always uses the most attractive pricing option as a way of enticing customers to buy a product. But is it helpful, confusing or downright misleading for an electric automaker to advertise an electric car for sale at more than $17,500 less than its own Manufacturer’s Suggested Retail Price? Enter Think USA. Earlier on this week it sent out a marketing email to those who had registered interest in its all-electric Think City. In it the email proudly announced that the Think City was available “For as low as $17,995”. Recipients...
What Consumers Should Know About Cars Converted to Electric
Getting custom-built cars has been a part of the auto industry for many years. From improving the power curve on a small block engine through to creating custom convertibles from anything from a Hummer H3 through to a Toyota Prius, paying a company thousands of dollars for a unique vehicle happens...Nikki Gordon-Bloomfield