The BMW ActiveE lease program is over, but the cars will live on with the DriveNow car-sharing service.
BMW Earns Profit By The Minute With Car Sharing: Is Ownership Dead?
In case you haven't heard: car sharing is big business. Broadly speaking, there are two kinds of car-sharing companies. Zipcar -- America's pioneer in the sector -- represents one type, which is similar to a traditional rental car business, except it operates on a membership model. Renters pay...Richard Read
BMW Launches ActiveE DriveNow Electric Car Sharing In San Francisco
We quite like the BMW ActiveE. It's a good-looking, comfortable, quick electric car, and its existence will help develop BMW's first true electric production car, the 2014 BMW i3. Now, thanks to BMW's car sharing service DriveNow, residents in San Francisco will also get to enjoy the ActiveE's...Antony Ingram