2011 Volvo Concept You

  • 2011 Volvo Concept You teaser

    We've got used to carmakers using the letter "i" to describe their products, but isn't that a little selfish? Volvo clearly thinks so which is why its latest design study, due at the 2011 Frankfurt Auto Show, is called the Concept You. The unusual name comes from the Swedish maker's new brand strategy, called "Designed Around You". The aim behind the strategy is to understand people, designing cars that are more human-oriented. This includes Volvo's decision to no longer develop engines of more than 2.0-liters and 4-cylinders in size, expand the use of hybrid and electric technology and of...

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