The reports coming from TheCarConnection.com say that Nissan is planning to introduce two new smaller cars that will also be for under $10K. As our partners question in their coverage, we ask how will “a sub-$10,000 sub-Versa-size car” do in the U.S. market? There is speculation that the price and size of the car will make it seem disposable. That image could in turn be damaging to the overall Brand here in the States—though in my opinion it is probably unlikely.
Angular Front Exterior View - 2008 Nissan Versa 5dr HB Auto S
The flip side of this coin is that Nissan is trying to provide a efficient and low-cost third car for the modern American family unit. This could be a likely option, but given reports that the Smart ForTwo had a down year last year, maybe small and low cost isn’t as attractive to the American buyer. Either way, the two cars that are planned will be based on what Nissan calls the V platform. It probably isn’t any coincidence that it is also the planned platform for the new Micra, which would open the door for the Micra to make an appearance in the U.S. some time in the future.
Bottom line—Nissan has had good success with their current line of cars and is planning on rolling out 8 more cars within the next 12 months. The question is, will the new direction be a complete package and bring fruitful returns in all markets?