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Aptera Collapse: How & Why It Happened, A Complete Chronology

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Employees of Aptera Motors, Vista, California, on the day it closed, Dec 2, 2011

Employees of Aptera Motors, Vista, California, on the day it closed, Dec 2, 2011

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It's not the best photo, but it means a lot to the 19 people in it.

Posed in front of a mirrored glass office building under a colorful logo, they are the final employees of the now-defunct Aptera Motors on the last day of its existence: Friday, December 2.

Now we can bring you the inside chronology of the events that led to the end of Aptera.

Costly, risky, and very, very hard

Over the last week, we've interviewed former CEO Paul Wilbur and former marketing VP Marques McCammon, who were there to the very end.

We also spoke at length with company founder Steve Fambro, who resigned his seat on the Aptera board of directors early this year. He had been replaced by Wilbur as CEO in September 2008.

If there's one lesson to be learned from Aptera, it may be this: Starting a car company takes a huge amount of money--orders of magnitude more than the software startups Silicon Valley venture capitalists like to fund.

If the cash runs out at any point, the company will die.

Not just a single car

Through several hours of conversations, a few themes emerged from the Aptera story as recounted by Wilbur and McCammon.

Aptera 2e development prototype at company offices in Vista, California

Aptera 2e development prototype at company offices in Vista, California

Enlarge Photo

The pair speak highly of the entire workforce, all of them now looking for jobs.

And it is clear that the car designed by founders Fambro and Wilbur was not the car Aptera ended up developing. In fact, it created a longer, larger version of the three-wheeler to comply with the 738 separate Federal Motor Vehicle Safety Standards covering cars that may legally be sold.

Then, after it became clear that funding a three-wheeler wasn't going to be possible, the company switched gears in January and threw all its design resources into creating a four-seat, four-wheeled car using the same plastic composite body shell construction as the original three-wheelers.

Coming very close?

Both Wilbur and McCammon believe the company came very close to surviving--and suggest that years of discussions with the Department of Energy over its advanced technology vehicle manufacturing (ATVM) loan program ultimately took too long, dooming Aptera to run out of cash.

That $25 billion DoE program offered low-interest loans to automakers and parts companies that would use them to retool existing plants to build advanced-technology vehicles with fuel efficiency at least 25 percent higher than vehicles they replaced.

Here's the chronology as they recount it.

  • 2006: Founders Steve Fambro and Chris Anthony start Aptera to build an ultra-efficient three-wheel electric car (to be registered as a motorcycle)
  • Sep 2008: Paul Wilbur is hired as CEO, replacing Fambro
  • Dec 2008: DoE rejects Aptera's ATVM loan application within three days because three-wheelers are not defined as cars
  • Jun 2009: Tesla receives $465 million of low-interest loans under the Department of Energy's ATVM program
  • Sep 2009: Fisker too is awarded $529 million in loans under the ATVM program
  • Oct 2009: Three-wheeled vehicles are defined as cars for the purposes of the ATVM program
  • Jan 2010: Aptera resubmits application to DoE for loans to build both the 2e and a new four-wheeled, four-seat vehicle
  • Late 2010: DoE assessment of 2e portion of business plan indicates it cannot pay back capital costs under DoE's sales projections (a fraction of Aptera's own numbers)
  • Jan 2011: Aptera shifts all development efforts to the 4e, a four-door, four-seat electric sedan that it believes has a better shot at getting DoE funding
  • Sep 2011: DoE issues a conditional commitment letter for $150 million of loans to loaning Aptera--IF the company raises $80 million privately
  • Nov 2011: DoE turns down ATVM loan application submitted by Next Autoworks (nee VVC) for its low-cost plastic-bodied basic economy car design
  • Nov-Dec 2011: Investors spooked by the Next Autoworks denial refuse Aptera's requests for further operating funds
  • Dec 2, 2011: Aptera Motors shuts down

Aptera 4e

Aptera 4e

Enlarge Photo

So if you believe Wilbur, Aptera simply ran out of time amidst a loss of confidence by its investors.

Doing the right thing

Surely the political controversy around half a billion dollars of DoE loans to failed solar-panel maker Solyndra didn't help. There was also a small kerfuffle over the low 20-mpg EPA gas-mileage rating for the 2012 Fisker Karma range-extended electric luxury sport sedan, now finally on the market--and partly funded with DoE loans.

With a presidential election year coming up, Wilbur says, "the [ATVM] program could go away completely." No big-name investor stepped up to carry Aptera, in the way that Next Autoworks had famed Silicon Valley venture capital firm Kleiner Perkins to lead its funding.

So, Wilbur says, "We wanted to do the right thing for our employees," closing the company while there was still enough cash to pay them a small amount of severance.

"Bright shiny object disease"

In the end, Wilbur says, if he had it to do over again, he would avoid what he termed the "bright shiny object disease" of DoE loans. He spent three of his three and a half years at the company pursuing Energy Department loan funding, logging time in Washington, D.C., in endless meetings with government officials and lobbyists.

Because Tesla and Fisker got loans, "we listened to that too much," Wilbur admits. "We should have raised the money ourselves rather than relying on the DoE."


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Comments (12)
  1. Seems to me, if you fundamentally see the solution to every problem as needing a hammer, then cracking an egg requires replacing the chicken egg with an ostrich egg. Poor chicken trying to lay and hatch it. Bringing in an experienced Mega sized corporate leader to what essentially was a garage size [but very good] company may have changed the solution and strategy to solve it. Board of directors for small car companies should take note.
     
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  2. It is a shame to think that Aptera might have succeeded if only they had not spent their energy on DoE funds. That said, I don't think the 2e could be registered for use on Massachusetts roads.
     
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  3. Well we can only hope now that Audi produces this.
    http://green.autoblog.com/2009/10/28/fanciful-rendering-of-audi-avatar
     
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  4. There are many places where a 3 wheeled motorcycle can be sold and registered.. but they got too ambitious and wanted more, bigger, faster!.. they should have built the original concept and then expanded the company but greed overwhelmed common sense.
     
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  5. Unfortunately I need to hear the DOE side. Can't take comments from Paul or Marques at face value. If I hadn't had worked with them and been witness to their actions and read their board presentations, I may have given them the benefit of the doubt. It's very sad existence, but they lie as easily as they breathe. They would have gained the respect of the fans had they been honest about their xprize performance, refunding the deposits, etc., but it was always spin and more spin. Not sure if they know how to do anything different.
     
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  6. Thank you for the additional insight. I am guessing you are Steve's Wife?
     
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  7. John, yes and former electrical engineer at Aptera. It was an interesting and awful experience, but I'm hopeful something good may come of Aptera now that Paul is gone. Paul did finally admit he made a mistake putting all of Aptera's eggs in the DOE basket, but now he's going for the humble, fall-on-your-sword, approach with the press in hopes of getting another job. I'm not surprised a bit.
     
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  8. Hey. Can you tell me exactly what really went down with aptera at the x prize?
     
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  9. http://blog.startupprofessionals.com/2011/12/7-reasons-big-company-executives-fail.html
     
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  10. Actions speak louder than words. Under Steve and Chris, Aptera made 8-10 prototypes and gained 40 million in funding. Under Paul Wilbur, Aptera burned through 40 million and built ONE production intent vehicle, built a foam representation of a four wheeled "Camry-like" vehicle, and lost at the X-prize. Seems pretty clear to me.
     
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  11. You don't get the money unless you are an FOP and have contributed to the DNC. It doesnt matter whether your project is sound. Fisker had Al Gore. They would get money for anything.
     
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  12. for what its worth, i did get my deposit back. i believe i had hybrid car #84. the check is dated 8/12/2011. (i photocopied it!)
    so sorry to see this happen. i was really looking forward to owning this vehicle. i loved the look! it was truly an evolution in vehicle design.
     
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