BREAKING: 2012 Ford Focus Electric, Order From $39,995

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BREAKING: 2012 Ford Focus Electric, Order From $39,995

Antony Ingram

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Antony is an automotive obsessive: Whether it drives, sits there looking pretty or intrigues from afar, he'll talk and write about it. Automotive... More

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2012 Ford Focus Electric

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The 2012 Ford Focus Electric is a car we seem to have been waiting for forever, but today Ford has finally announced pricing and opened up the order books.

We've seen the car develop over the past few years and now potential owners will now get to build and reserve their Focus Electric.

The price was due to be announced later today, but it's already appeared on the 2012 Ford Focus Electric's reservation site. Pricing starts at $39,995 before state and federal incentives. That's $4,795 more than the 2011 Nissan Leaf's MSRP of $35,200.

Ford is keen to emphasize that the Focus Electric is a real car capable of real journeys and has endowed the car with a 123 horsepower permanent-magnet electric motor. Its 181 pound-feet of torque should make for smooth progress all the way to its top speed of 84mph.

It should be a sharp drive too, with steering, handling and braking feel shared with the regular gasoline Ford Focus, itself one of the best in class to drive.

A 240-volt charging station is available for speedier charging, although unlike its Nissan Leaf rival a fast charging option isn't available.

The car makes full use of apps and navigation to ensure the driving experience is as easy as possible, planning custom electric car routes via Mapquest and track your energy use and charge schedule with your smartphone.

You can reserve your 2012 Ford Focus Electric now on the car's dedicated w ebsite at Ford.com.

For more on the 2012 Ford Focus Electric, head over to our Ultimate Guide.

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Comments (24)

John Briggs Posted: 11/2/2011 4:07am PDT

That is disappointingly high. I continue to wonder if the $7500 federal rebate is contributing to the high sticker price of these vehicles.

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James Davis Posted: 11/2/2011 7:35am PDT

John, I'd say that the $7,500.00 federal rebate has a lot to do with over pricing electric vehicles, and GM can be contributed with the rest of the fault for over pricing the Volt hybrid at 40 to 45. I am surprised that Ford priced the eFocus at that price since they always bragged about be the car for the mass.

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John Briggs Posted: 11/2/2011 6:10am PDT

You have to be in California or New York/New Jersey.

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Chris O Posted: 11/2/2011 8:04am PDT

I don't think Nissan's Carlos Ghosn is too worried about an offering like this...

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Evil Attorney Posted: 11/2/2011 8:06am PDT

Seriously? I think Ford will have a steep hill to climb to show EV consumers that it's $4.8k better than a Leaf. At least the Volt's higher price tag is justified with a range extending engine. If anything, this announcement makes the Leaf look like a real bargain.

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Ev Now-now Posted: 11/2/2011 8:18am PDT

Base price of 39,200 + 795 delivery. So, exactly $4,000 more than Leaf.

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Danny Santiago Posted: 11/2/2011 8:26am PDT

Guess I'm back to seriously considering the purchase of a Leaf. Ford seems willing to gouge the public and to slow down the public's acceptance of EVs. I’m sure the gasser industry is ecstatic on their decision. This is really sad.

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Neal Riley Posted: 11/2/2011 8:44am PDT

How about Miles Per Charge? Just how far will it go on a charge? Yes, the price is too high and it is affected by the rebates being offered. Ford is certainly missing an opportunity to make a big statement by not pricing it lower than the Leaf. Of course, from one perspective, you could say they are making a big statement by its price. Just not the statement I, and many others, were hoping for.

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Jason Hendler Posted: 11/2/2011 10:15am PDT

It's probably better for Ford to start high and lower their price than start low and raise their price like Nissan did. Moreover, if the demand is there, better that the Ford home office reaps the mark-up, rather than the dealers - it's more consistent and the money goes into more R&D.

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larry scheib Posted: 11/2/2011 11:07am PDT

Another overpriced golf-cart hits the market.

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Ramon Leigh Posted: 11/2/2011 12:43pm PDT

I probably don't have to ask this, but what's the driving range?
From the price I assume roughly 100 miles, perhaps 20 miles more than the Leaf? That's not enough. So the answer to the question "Which car should I buy?" has an answer : Neither one. Too expensive and not capable of providing functionality as anything other than a second car. I don't need/want a second car. But I do want an electric. All these electrics so far (except Tesla Model S) I would reject as too expensive/too limiting.

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Antony Ingram Posted: 11/3/2011 2:23am PDT

Hi Ramon, I thought I'd made a mistake in not stating the range in the article, but it turns out that Ford still hasn't confirmed it yet - perhaps they're waiting on an EPA sticker before claiming anything.

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John Briggs Posted: 11/3/2011 4:08am PDT

Well, let's venture a guess here. It has the same physical size and battery size as a LEAF, so it will be 73 EPA miles.

The Coda has been claiming a "true" 100 mile range with a 34 KWH battery pack. So they may get an 100 EPA miles, but it seems unlikely that Ford will get it.

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Ev Now-now Posted: 11/5/2011 4:49pm PDT

Focus Electric will probably get a EPA rating of 69 or 70 vs 73 for Leaf. It has 1 kwh less than Leaf and is heavier by 300 lb.

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EV Enthusiast Posted: 11/2/2011 5:54pm PDT

the price is high cuz the supply is low - econ 101

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J P Posted: 11/2/2011 7:10pm PDT

Yea, too much for me. I just bought a 2012 Prius V. It is awsome!

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John Briggs Posted: 11/3/2011 4:05am PDT

Congratulations. Personally, I am starting to think the Prius C might be the answer for me rather than an EV (makes me a little sad though.)

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Neal Riley Posted: 11/3/2011 10:22am PDT

Looking at the Prius V for my wife as a replacement for her 2004 Honda Odyssey. Supposed to look at one tomorrow although all the dealer has is a demo. May be a few more months before we actually purchase. Although there is nothing wrong with her Odyssey. A little less than 100,000 miles on it. I am not going to force her to change - just offer if she is ready.

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John Briggs Posted: 11/4/2011 4:15am PDT

Going from a 19 mpg Odyssey to a 42 mpg Prius V would be a huge improvement.

I upgraded my wife's 2000 Sienna (19 mpg) for a 2006 Prius (50 mpg. What a huge improvement.

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David Laur Posted: 11/3/2011 7:35am PDT

is that more than a 2011 Leaf or 2012 Leaf?

i am disappointed in Ford. the pricing does not reflect the cost of the car as much as it reflects Ford's commitment to the technology.

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Antony Ingram Posted: 11/4/2011 3:00am PDT

It's $4,795 more to be precise, as stated in the third paragraph.

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George Parrott Posted: 11/3/2011 12:35pm PDT

My suggestion for some time now has been to check out closely the Mitsubishi "i." At under $30K MSRP and with federal and California incentives closer to $19k out-the-door, the compact "i" seems like a total winner to me as a city/commuter car. Sure it is not as spacious as the Leaf, but after a short test drive, I came away impressed with the functionality of the package and THE VALUE.
The Ford Focus BEV at a starting price of $40k and then charging another $495 for a pearl white really pales (pun intended) compared to the Leaf, Volt, Mitsubishi.....even the Tesla S now looks like "great value."
Clearly Ford does not want to see electric powertrains succeed.

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fb_100000179975110 Posted: 11/7/2011 5:13pm PST

These people are nuts. I can get a fully loaded Prius for 26K that gets better mileage and same room. No way would I pay 40K for a hybrid Fusion. Sorry Ford--you've priced yourself out of my car dollars.

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Mark Stang Posted: 12/21/2011 10:27am PST

What is the vehicles range?. It needs to have at least an 150 mile range to be acceptable to the magority of Americans because most people are willing to drive and hour or two to see a relative or go to another city and this 75-90 mile range is too short and makes the Nissan Leaf but a mere commuter car. Tesla has the right idea with Model S with ranges starting at 160 miles and going up to 300 miles. Give me a practical electric vehical that will go about as far as a gasoline vehicle does on a tank of gas and it will sell like hotcakes since range anxiety and the impractacality of a car that will only go 75 to 90 miles at most on a charge will definitly reduce sales of these vehicles.

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