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One of the biggest drawbacks to electric car ownership today is the time it takes to recharge the car when the batteries are depleted. So it comes as no surprise that the time it takes a car to charge from empty is a big selling point.
A few weeks ago, Ford seemingly pulled ahead of its rivals Nissan with the announcement that the 2012 Ford Focus Electric would be able to charge from a 240V level 2 charging station in under four hours. In contrast, the 2011 Nissan LEAF takes up to 8 hours to charge from a 240V level 2 charging station.
But the Nissan Leaf has something the Ford Focus hasn’t got: the option to charge using a DC fast-charge station, capable of recharging its battery pack to 80% full in under 30 minutes.
So where does that leave Ford?
Confined to the city.
It boils down to charge times. While 30 minutes is less than the time it normally takes to visit a restaurant or coffee shop for example, 4 hours is much longer than you’d normally spend taking a break from driving.
For comparison, that’s longer than the check-in times for most Transatlantic flights.
But why isn’t Ford including a fast-charge option at the moment?
We suspect it comes down to two things: cost and battery care.
Fast charging stations are expensive. So is implementing the technology to make use of it. In addition, a U.S. SAE standard has not yet been agreed on for using fast charging. As anyone who purchased a Betamax video cassette will tell you, choosing the wrong standard before it is adopted can be a costly move.
In order to keep the cost of the 2012 Ford Focus Electric down, Ford may have made an executive decision to keep the fast charging components missing from the Focus Electric until they have dropped in price and been formally adopted by the SAE as a recognized fast-charge standard.
2012 Ford Focus Electric launch, New York City, January 2011 - battery pack in load bay
Knowing the effect that fast charging has on battery packs, Ford may have taken the decision to prevent fast-charging and prolong pack life.
From engineering and financial standpoints, not including the level 3 CHAdeMO standard on the 2012 Ford Focus Electric may be a sensible move. But to consumers it further accentuates the issues surrounding charging and range anxiety.
When it was unveiled, the 2012 Ford Focus Electric showed great promise. With the most conventional looks of any electric car so far, it promised incognito electric vehicle driving in an unassuming vehicle built on the proven Focus platform.
But without a fast-charge option the Focus Electric risks segregation rather than the normality and reliability the Focus brand has been known for.
Will consumers buy it over the more quirky 2011 Nissan LEAF and 2011 Chevrolet Volt? We’ll have to wait and see.
Have an opinion?
ValFitzAndrew Posted: 2/1/2011 8:14am PST
JP Posted: 2/1/2011 8:28am PST
Sean M. Posted: 2/1/2011 9:05am PST
Dwayne Posted: 2/1/2011 9:16am PST
Dane Posted: 2/1/2011 10:33am PST
So - I guess i will charge in half the time with my Focus at home than with a Leaf. That is a fact and with a charger I can find.
Eletruk Posted: 2/1/2011 10:37am PST
Stop trying to make the EVs appeal to 100% of the market. No car can appeal to 100% of the market. The EV has enough advantages on it's own that it will sell as is. Not having a fast charge in no way discourages me from wanting to purchase a Focus EV.
Chris O Posted: 2/1/2011 12:15pm PST
Lad Posted: 2/1/2011 3:47pm PST
Lad Posted: 2/1/2011 3:50pm PST
Grumpy Posted: 2/1/2011 4:43pm PST
Jeff Chan Posted: 2/1/2011 11:48pm PST
Like most people we drive about 20-30 miles per day for commuting and shopping, and we charge a couple times a week. Charging is a non-issue. People who actually use EVs learn and understand this pretty quickly. We also have a gas car that gets very little use. Most of our driving, like most Americans, is under 40 miles per day.
Nufkin Posted: 2/2/2011 3:25am PST
ev enthusiast Posted: 2/2/2011 6:57am PST
i have said this a couple dozen times, at least.
those who actually own evs, never seem to have any of these "phobias" - LOL.
curt Posted: 2/2/2011 1:38pm PST
As for the battery degradation it is a result of exceeding the max voltage tolerances and over-heating of the batteries during the charge. This is mitigated by both how the Leaf's batteries are constructed (different than Tesla for example) and how the Leaf's software controls the charging to keep these issues within tolerances. There already new battery technologies that are demonstrating that these issues will be further reduced.
Bret Posted: 2/2/2011 2:38pm PST
I'm skipping the Leaf and waiting for the Focus EV, because I like the styling much better. But, I applaud Nissan for their pioneering effort and for setting reasonable price competition.
I don't think I would use a fast charger often, but I would like to have the option, even if it costs extra. That would allow me to drive to San Diego and back (which I do about once a month) without having to fire up the F-150. It's not a deal-breaker, but it's definitely a disappointment. I'm sure Ford will come around after a Level 3 standard emerges.
teri Posted: 4/12/2011 4:00am PDT
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