2013 Ford Fusion Energi Pricing: Higher Than Chevy Volt After Incentives

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2013 Ford Fusion Energi

2013 Ford Fusion Energi

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Were you expecting the 2013 Ford Fusion Energi to undercut its nearest rival, the 2012 Chevrolet Volt?

If so, you might be in for a surprise.

Ford has announced an entry-level price of $39,495 for the Fusion Energi in SE trim. That's $350 more than the Chevrolet Volt's starting price of $39,145.

And while you'll be able to benefit from state and federal tax incentives, these aren't as great as on the Volt either. Inside EVs points out that the Volt's larger battery pack allows owners to claim back the full $7,500 government tax credit compared to the Fusion's estimated $3,750, resulting in a net difference of $4,100 between the two.

Another $1,500 will get you a 'Titanium' trim Energi. Ford hasn't yet revealed details on the exact specification of either trim level.

The Fusion Energi will also have a lower electric range than the Volt, at around 20 miles.

Of course, it still scores in other areas.

That large battery pack in the Volt robs the car of a fifth seat, while the Fusion can be considered a full five-seater. It should also beat the Volt's 37 MPG rating in extended range mode, with a figure in the low 40s--shy of the Fusion Hybrid's 47 mpg, just like its C-Max Energi and hybrid siblings.

If the Fusion Energi can deliver on Ford's promise of "over 100 MPGe" combined then it will still be an impressive vehicle--but we'll have to wait and see whether drivers pick it over the Volt, or even the cheaper C-Max Energi.


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Comments (31)
  1. But it is the FIRST PLUGIN HYBRID sedan under $50k. All other entries are hatchback...

    Usually the manufacturer of "first" of anything will ask for a price premium.

    I would to find out the performance and power spec. I imagine it will be worse than the C-Max sedan and I think it might be heavier as well.

    I also wonder how small the trunk would be.

  2. @this price, it will give a good target for the upcoming Honda Accord Plugin to hit.

    Great! More competition the better.

    So far, nobody is willing to beat the Volt in its EV range.

  3. I would have thought it would be comparable in price or slightly less expensive than the Volt due to the Fusion's shared parts with the regular and Hybrid sedans. Think what a coup Ford could have pulled off if they'd kept the price the same as Volt or slightly lower - major Missed Opportunity here.

  4. You don't know how much money GM has lost on each Volt, if you don't consider the R&D cost, GM still lose at least $30K per vehicle after they sold more than 30,000 of them. For ford, the only reason to make Fusion PHEV is strategic, not financial (they will lose >$20 per fusion Energi), so by putting a price like that, they can minimize their loss!

    bottonline, PHEV is not a viable product for any auto company, even Toyota lose $5000 per Prius PHEV afte they sold >1,000,000 Prius and they told every advantage of component sharing with regular Prius!

    During the battery conference, folks from auto company said that the only reason they make PHEV is because of IP and technology advancement. It is a money-loser for many years!

  5. But shouldn't you factor in the indirect benefits from IP and technology advancement? These companies would not produce these cars if they were not either obligated to do so or projecting the endeavor as profitable.

  6. Toyota lost a lot of money in developing the original Prius. It didn't make money until the 2006-2007 year (that didn't even include the original R&D cost). But the original R&D cost is spread across all Synergy platform now.

    BTW, so now that GM is losing $30k per Volt insetad of the $49K per Volt or the $250k per Volt earlier? By that logic, as the volume goes up, the loss will be minimized, right? We should keep buying them then...

  7. forbes.com/sites/boblutz/2012/09/10/the-real-story-on-gms-volt-costs/

    Considering this article was published before these comments, it just makes the "Losing Money" crowd look more myopic than they already do.

  8. I agree with Brian Parker… Ford should have undercut or matched the Volt price even if it meant losing money. You’ve got to entice average buyers with this new-ish technology somehow.

  9. A typical midsize cost about $3k more than a compact car so why are we acting surprised?

    This midsize plugin hybrid (Fusion Energi) happens to be more fuel efficient (both electricity and gas) than a compact plugin (Volt). It should be the other way around.

  10. That is just silly logic b/c ONLY Dennis Chin think so.

    1. Does compact size with better performance get better MPG than the midsize with worse MPG? NO. Miata, Mini all get worse MPG than your typical midsize sedan. Even CR-Z is worse than your Prius.

    2. You have been side step that performance for "AGES".

    Just admit it, you are a Volt hater.

    I don't need to waste my time on your hating attitude. Feel free to enjoy your 4-star rated CRAP.

  11. I am going to be direct and hopefully it comes out clear.

    Focus is in the same class as the Cruze. Fusion is a class higher than the Focus. Volt is basically a souped up Cruze with the same torsion beam rear suspension, etc.

    Is it surprising that Fusion PHEV cost more than Cruze PHEV?

  12. Apparently, you haven't driven the Volt.

    BMW 1-seris is also a compact car. So is a Mini, they are all sporty smaller vehicles. Smaller car doesn't mean it should be cheaper. Volt has significant upgrade in its driving dynamic and comfort. I have driven the two and there are no comparison.

    Class? You mean size. Big difference. Lexus CT200 is nothing more than a fancy interior based Prius. Yet it has worse MPG. Same with HS250, worse MPG. But they all have WAY better sound denting and nicer appointment.

    And I don't want to start an arguement over your PHEV or EREV. They aren't the same. Maybe to your NON-engineering believe, it is the same to you. But underneath there are major difference.

  13. I have driven Volt but not Fusion Energi. I am talking about the difference between Corolla and Camry, Civic and Accord, Cruze and Malibu, etc. The electric drive and the instant torque makes it superior over gas experience. That doesn't change the underlying platform of the car.

    Volt is a Chevy, not a Cadillac or Buick. Range and efficiency would drop otherwise.

    In engineering term, there is no EREV. EPA and SAE classify Volt as PHEV. EREV is a marketing term and with the introduction of the HOLD button in 2013 Volt, EREV concept is obsolete. It can be driven with gas first.

    Fusion Energi has EV Now or EV Later modes. The driver can select the most suitable fuel, based on the driving condition of different section of the trip.

  14. What defines a "platform"? Powertrain? Ride comfort? Quietness? Smoothness? Amenity?

    So far, on just about every one of those factos, Volt are miles ahead of the Cruze.

    Let us explain it to you this way, your typical PHEV is nothing more than a larger motor and larger battery based on the same hybrid.

    When GM used the Cruze platform, it took the frame and some body parts but the powertrain is complete different. Since it is electric, it is far superior in smooth and quietness. By having those features, GM also had to add tons of damping to the cabin to increase quietness b/c electric drives are so quiet. So far, just about every reviews have shown how quiet Volt is (on par with Lexus). Its high tech Dash is on par with CUE as well.

  15. Why do you think Volt weighs more than other car in the Chevy lineup. It is NOT just battery. It is all the sound denting material and far more comfortable seat.

    EREV is there to distinguish the point that other PHEV is nothing more than a boosted regular hybrid where Volt's main traction motor is the electric motor. Its electric motor is ALWAYS the main drive shaft. Even with the HOLD button, it makes no difference in drive train, just choices. You could always drive the Volt without charging to make it into a series-hybrid alone...

    But the point is that Volt can function with a full battery and NO GAS in the TANK AT ALL. Where other PHEV always kick in the engine during some heavy loading. Volt can stay in EV with all loads.

  16. There are more comments in this thread
  17. Also, based on the EPA's website, in regions such as SF Bay Area, C-Max Energi/Fusion Energi will have higher emission than the Volt (lowest among all plugin hyrid/EREVs). Using National "average" is misleading, b/c people don't live in "average" location with "average" cost of living or "average" income.

    Put in your own zip code.


  18. That just show that Volt is only suitable for the states with the cleanest electricity -- CARB compliance car?

    What about the rest of the states?

    Fusion Energi's national emission should be the same as C-Max Energi (240 g/mi). That's really good for a plugin of this size, considering a compact 4 seater Volt is rated 260 g/mi.

  19. California has about 1/3 of the sales for those plugin cars. So, it is heavily weighted toward those areas. Dirty states such as WV, MT, SD will have a very small portion of the sales. So, using the average electricity emission to rate the entire market is a tactic frequently used by oil company supporters...

    National Emission has NO importantance on individual owners. They can use the same link to figure out their own zip code's emission. Like I listed before, NYC area would put the Volt at cleaner emission level than Fusion Energi. In areas such as Washington, Oregon, California, it will be significantly lower.

  20. And you still failed to understand the contribution of solar. You keep bring up the "price difference". It has NOTHING to do with emission. If you generate 20KWh and use 20KWh, it is a "wash" in emission even if you take advantage of the price difference and profit from it. For people like me who are on fixed rate plan, there are NO profits to be made in that.

  21. You are still connected to the grid so you ought to use the average.

    So what you have fixed rate? Utility companies charge premium for renewable electricity. If I use your solar electricity during the day time and you charge your Volt after sunset, who should get the renewable green cred?

    See the problem with direct clai

    PiP reduces emission out of the box, no special electricity required and there is no extra cost to charge within 3 hours. That us the point.

    Fusion Energi works the same way but a bit higher in emission and charging time.

  22. What? A KWH is a KWH.

    I am on fixed rate b/c my family use a lot of power during the day as well. But I still generate far more than I can use.

    Also, many power plants (coal) are under-generate at night which means the additional load you add is basically wasted if you don't use it. So, it is even better for the grid to charge at night. And your power generated during the day is actually reducing the power plant loading during the peak demand. More than 1x the cleaner factor.

    PG&E doesn't work on credit. It is KWh generated offset a KWh used...

    Pip limits the amount of Solar power you can offset to the tiny battery that it has. The smallest battery of all..

  23. FYI, I would have bought a Leaf it gives me 150 miles range, but it doesn't. So, the Volt is the next best thing.

    If any other auto maker could make a PHEV with 60 miles of "real EV miles", I would have bought that thing instead.

  24. There are more comments in this thread
  25. At least it is nice that Ford comes with a nice looking car instead of the substandard 4-star rated safety junk like Prius Plugin.

  26. I saw one of these recently and got a good look at it. Man, this car is gorgeous! The interior is really good as well.

    Advantages of the Fusion:
    Looks better
    Has five seats
    Efficiency on gas power

    Volt Advantages:
    Longer electric range

  27. Maybe someone can help out on this. I notice the Energi MSRP is about $12k more than the hybrid. Is that simply the cost of adding a charger (rectifier) to the vehicle? Seems pretty steep JUST to plug it in.

    jason p

  28. @Jason: Not only the onboard charger and various charging socket wiring and power electronics, but also the much larger battery pack: ~ 7.5 kWh rather than 1.4 kWh.

  29. got some numbers. The Fusion Hyrbid is $4k less than the Fusion energi.

  30. So I was able to get sales to confirm the base of the Energi is less than $32k. A LOT of options in the base model. Now, since they don't have a pic of the Fusion energi trunk, can someone post a real pic of it? I cannot find it online - only the hybrid(which I drove). I do know the energi battery will take up most of that trunk room. Suspicious there's nothing to find about it.


  31. 8.2 cu ft. Guess we can leave the kids at home next trip.

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