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Fisker Surf, Sunset On Back Burner; Atlantic Is Top Priority

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fisker karma sunset convertible 002

fisker karma sunset convertible 002

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With a cause swiftly identified for a recent fire, 1,000 sales out of about 2,000 cars built , and promising European volume, Fisker has come through some rough water lately.

Now, the company can focus on its next cars: the Surf shooting brake and Sunset retractable hardtop coupe derivatives of its Karma four-door sedan.

Right?

Well, no.

High Gear Media's Marty Padgett chatted with Russell Datz, Fisker's director of corporate communications, at the Pebble Beach Concours d'Elegance this past weekend.

He asked specifically about launch dates for the Surf and the Sunset.

The answer was unexpected: Both models are on the back burner.

Instead, Fisker Automotive's entire product focus has shifted to the lower-cost, higher-volume Atlantic mid-size sedan.

The two concepts were unveiled at last fall's Frankfurt Motor Show and way back at the 2009 Detroit Auto Show, respectively.

2013 Fisker Surf

2013 Fisker Surf

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The Atlantic appeared at the New York Auto Show in April this year.

In a followup exchange, Roger Ormisher, Fisker's senior director of global corporate communications and public relations, confirmed the switch.

"Currently, those cars are on the back burner," Ormisher said, "and all our resource and focus is being directed to the Atlantic."

Why the change in focus? "That is the volume car that represents Fisker’s best future path."

As of now, he said, no timeframe has been decided for the launch of Surf, Sunset, or both models.

So if you want a range-extended electric powertrain in a sleek five-door wagon or a convertible coupe, you're going to have to wait a while.

+++++++++++

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Comments (6)
  1. So the Atlantic is supposed to be mass-marketed at $50K to $60K as a plug-in hybrid (EREV) with 0-60 of 6.5 seconds, BMW 4 banger, and unspecified electric range. Given the Karma's dismal efficiency, I don't expect the Atlantic to be much of a "green" car, though it will probably be a fun car.

    Is that really a winning plan?
     
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  2. Doubt it. They are beautiful...but that's not enough. They should buy the powertrain from Tesla. That might be a worthwhile car.
     
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  3. LOL, Tesla wouldn't sell anything to Fisker if they were the last customers on the planet!
     
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  4. "Is that really a winning plan?"

    Yes, I expect the quality to be higher than on the Karma for about 1/2 price. Otherwise much the same car. Even at low efficiency it is still much better to use electricity for 40 or 50 miles than gas.
     
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  5. I have wanted a Nina/Atlantic for about 2.5 years now. They floundered and didn't produce. So, I bought a Volt and love it. I think Fisker is a fish in shallow water and needs to figure out how to make it. Do they turn or do they flounder?
     
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  6. Fisker should have focused on making the Karma right the first time...
     
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