Mitsubishi Halts Electric-Car Shipments To Peugeot On Low Sales

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Mitsubishi i-MiEV electric car

Mitsubishi i-MiEV electric car

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It seems that Nissan isn’t the only automaker suffering from low electric-car sales figures: Mitsubishi is too.

Yesterday, the Japanese automaker announced a temporary halting of shipments of its all-electric i minicar to French automaker Peugeot Citroen.

Slightly smaller than the U.S.-spec 2012 Mitsubishi i, the European version of the four-seat car is available under the Mitsubishi brand as well as rebadged for Peugeot as the iOn and Citroen as the C-Zero. 

One of the first all-electric cars to hit the market, the Mitsubishi i was the highest selling electric car in the world for a brief time. 

But tough competition from better-equipped, larger cars like the 2012 Nissan Leaf, 2012 Opel Ampera (Chevrolet Volt) and 2012 Renault Fluence Z.E. -- combined with the volatile Euro --  has meant European sales of all three versions of the tiny electric car have become glacial.

U.S.-spec Mitsubishi i-MiEV

U.S.-spec Mitsubishi i-MiEV

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In fact, in the U.K. during 2011, Peugeot Citroen only managed to sell 171 of the rebadged Mitsubishi i-Mievs.

As a consequence, the automaker decided to offer a massive $11,000 discount on both cars to encourage more car buyers to make the switch to electric. 

In France, Peugeot has gone even further, offering its iOn for a limited time for just €10,900 ($13,453) until the end of August. 

However, it isn’t just Europeans who are slow to buy electric cars. Even in the U.S, automakers like Nissan and Chevrolet are offering low -price lease deals in an attempt to get consumers into plug-in cars

With sales of plug-in hybrids now eclipsing sales of 100 percent electric cars, we think more automakers and dealers will offer “money on the hood” incentives to encourage drivers to buy electric, especially battery-electric vehicles without a gasoline engine backup to alleviate range anxiety.

But will it work? And why are mainstream consumers still reluctant to buy electric cars?

Let us know in the Comments below.


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Comments (3)
  1. I totally want one for $13K!

  2. Range Anxiety, Cheaper hybrids such as Prius competitive in total cost, Expensive Electricity bill, ugly styling and compromising performance and limited comfort and spaces are all contributing factors in pure EV's demise. Only Tesla has managed to beat all those factors listed above. But there is a price to pay.

  3. In Norway, the government have made som great incentives for people to buy electric cars. This includes 0 VAT and tax on purchase, low annual tax, free parking in public places, free passing thru toll booths and on public ferrys, free charging on public charging stations and some special business benefits. There are only about 5 million people in Norway, and naturally a small car market. In first halve of 2012 there were sold a total of 1.808 electric cars. Of them 1.074 Nissan LEAFs, 59 %, 338 Mitsubishi i-MiEVs, 183 Citroën C-ZEROs and 141 Peugeot iOns. Last years total sales of electric cars was 2242, and is expected to almost double this year. It goes to show that electric cars have a future, if the polititcians take action!

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