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Bankrupt Norwegian Electric-Car Maker Think Gets Russian Owner

 
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Think City assembly plant, Elkhart, Indiana, Jan 2011

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Assembly of Think City electric cars, Elkhart, Indiana, Jan 2011

Assembly of Think City electric cars, Elkhart, Indiana, Jan 2011

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Well, it's official: After its fourth bankruptcy in two decades, the Norwegian electric-car maker Think Global has a new owner.

As rumored last week, he's lumber baron Boris G. Zingarevich, of St. Petersburg.

Zingarevich also happens to be the largest shareholder in Ener1, the lithium-ion cell company that had invested in the last round of Think restructuring. He sits on that company's board of directors. Ener1 wrote down the value of its its holdings in the electric-car maker before Think declared bankruptcy in late June.


According to his bio, Zingarevich is "an international serial entrepreneur" whose investments span "a wide range of new and traditional industries in a number of countries."

He is also the founder of Ilim Group, described as "a joint venture with the American company International Paper" that is the "largest timber products company in Russia."

What he now owns is a maker of two-seat electric cars whose design dates back more than a decade. At the moment, the cars are assembled by contract builder Valmet in Finland.

There's also an assembly facility in Elkhart, Indiana, set up to qualify the Think City as a U.S.-built car, making it eligible to be purchased with by local, state, and Federal agencies under some circumstances.

PHOTO GALLERY: Think City electric-car assembly plant, Elkhart, Indiana

The U.S. and U.K. arms of the company, Think North America and Think UK, remained in operation during Think Global's shutdown. Zingarevich has also acquired those entities.

Think City electric vehicle

Think City electric vehicle

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Some European commentators have already wondered whether Zingarevich's political ties to the Russian president and prime minister may prove an impediment to Think North America receiving low-interest loans from the U.S. Department of Energy to build more of the Think City in North America.

According to the press release, Think vehicles will be sold through a new company, Electric Mobility Solutions, based in Norway. A new structure for sales and service will be announced soon.

Production of a "refined version" of the Think City itself is scheduled to resume in the first quarter of 2012.

But can Think succeed in the U.S. market when it costs more than a 2011 Nissan Leaf, which has four doors, five seats, and is sold by a long-established automaker?

Leave us your thoughts in the Comments below.

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Comments (9)
  1. The Think has a character that is very different to the Leaf IMO. I'm ready to put down a deposit on one when the price is competitive.
     
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  2. DOA IMHO
     
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  3. I think Zingarevich must have a plan to significantly lower the price of Th!nk cars. After 4 bankruptcies he surely can't believe that Th!nk can survive with just an upgrade.

    I see to obvious possibilities, one he probably acquired all the assets at far below market value, so his capital cost is low. Second if he moves manufacturing to a cheaper country like Russia, he can reduce the labor cost. The biggest remain obstacle is the battery price. Maybe from China?
     
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  4. Since Zingarevich is also a major shareholder in Ener1, the battery company that supplies packs to Think, it seems unlikely he'd switch suppliers, don't you think?
     
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  5. So now I read that they don't plan to change manufacturing or batteries. Just upgrade the interior a bit. Don't see how they can reduce price, and if the price doesn't come down a lot then Th!nk will fail again.
     
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  6. What is the price difference between Think and Leaf, now that Nissan has raised their price? A couple hundred dollars?
     
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  7. 2012 Nissan Leaf base price: $35,200 (5 seats, 5 doors)
    2011 Think City base price: $35,495 (2 seats, 3 doors)
     
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  8. I found it. The current Think which includes destination charge comes in at about $500 less than the base 2012 Leaf once destination is added in, and the up level trim Leaf is about $1500 more than today's Think.
     
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  9. Think needs to be re-thunk.
     
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