Elon Musk Says Tesla Won't Be Sold, But Elon Musk Is Wrong

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'Revenge of the Electric Car' premiere: Tesla Motors CEO Elon Musk on red carpet

'Revenge of the Electric Car' premiere: Tesla Motors CEO Elon Musk on red carpet

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In a sign of its continuing need for capital--and the good performance thus far of its stock--Tesla Motors said today it would sell 5.3 million more shares of common stock.

At the same time, according to the announcement, Tesla CEO Elon Musk plans to buy an additional 1.5 million shares of the company in a private placement. An entity called Blackstar Investco, a unit of German carmaker Daimler, will also buy up to 644,475 shares of Tesla as well.

Leading up to that announcement, Musk told Bloomberg last night that he "didn't think it's a good idea to plan to sell a company," and that he personally had no interest in selling Tesla to any other carmaker--or selling it at all, for that matter.

Now, Elon Musk is a serial entrepreneur, and he knows how the game is played.

He's sold companies before, most likely saying right up until the announcement that the company wasn't for sale, and that it wouldn't make sense to sell it.

'Revenge of the Electric Car' premiere: Elon Musk arrives in a Tesla Roadster

'Revenge of the Electric Car' premiere: Elon Musk arrives in a Tesla Roadster

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But regardless of how high the shares go, and how many deals Tesla Motors [NSDQ:TSLA] can cut, virtually no one believes Tesla can stay independent. At least, no one among auto industry professionals, as opposed to armchair commentators and stock speculators.

Carmaking is a brutally capital-intensive business, one with long lead times (a new car takes about five years from conception to production), and one whose products are highly regulated everywhere in the world.

Consider China, where there are now several dozen native carmakers (analysts even disagree on how many). It's official Chinese government industrial policy that this number should be reduced to five or fewer through mergers, forced if necessary.

That's the only way that a Chinese company can acquire the scale and capital necessary to survive, in the view of that government and most of the world's auto industry analysts.

And in China, remember, many automakers are owned and funded by state or regional governments, giving them access to capital outside that annoying glare of public disclosure enforced by the U.S. Securities & Exchange Commission.

So today, Tesla faces resurgent global giants--General Motors, Toyota, Ford, Volkswagen, Nissan, Honda, Hyundai, Chrysler-Fiat, to name the largest--with the shadow of government-funded competition from China sooner rather than later.

2012 Tesla Model S body-in-white

2012 Tesla Model S body-in-white

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Can it survive alone and grow from 1,750 cars (the number of Roadsters it has built since 2008) to tens of thousands of cars a year (its target for the 2012 Tesla Model S electric sports luxury sedan it hopes to introduce in roughly a year.

Industry analyst Aaron Bragman, of IHS Automotive in Northville, Michigan, is dismissive of any chance that Tesla Motors will remain independent.

"Saab and Volvo can't survive independently, with conventional products, established production, research, development, and retail facilities, global customers, and massive investment," he starts out. "Neither could Chrysler.

"But Tesla," he continues as he hits his stride, "with a single $100,000 sports car and the promise of a nearly-that-expensive four-door, a handful of dealers, a lack of profit for the foreseeable future, and rivals rapidly developing their own competitor vehicles—they can?"

Other analysts will tell you the same thing, in different words. So what's the future for Tesla Motors?

"I still think Tesla's greatest chance at longevity remains its partnership with Toyota," Bragman says. That alliance "strikes me as an excellent arrangement for both parties that could be developed into something even better long-term."

The fact that Daimler, which bought 9 percent of Tesla in May 2009, well before the Toyota investment, is acquiring more shares may point toward a battle of the Titans, in which Toyota and Daimler contend for the fair maiden's hand.

Which is, frankly, exactly what every venture capitalist--and startup founder--dreams of.



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Comments (5)
  1. I totally agree with this. There is no way Musk is going to refuse 5-10 billion from Toyota or Daimler. The Model S and its power-train technology would be perfect for either parent companies.

    Once Model S is released, I doubt they will stay independent much longer.

  2. The only person who knows whether he will sell is Musk, and he says no. Calling him a liar is not a very pursuasive argument, given his superlative track record. If you want me to start listing all of the
    misinformation from the pages of Greencarreports.com, it will be a VERY long list. As for that Detroit "auto expert", I'd say he needs to
    learn something about Tesla's retailing and maintenance scheme. The auto business this "expert"
    refers to is going the way of the dinosaur and has no validity in an electric car world.
    Ditto for the silly claims that Tesla somehow can't produce new models without mountains of cash. Ever hear of the Model S? Or how about the follow-on SUV
    being financed by a new stock offering? Some expert!

  3. @Kent, hilarious, somebody hurt your precious personal cause? As someone who works with Tesla, they won't make it. What part of a company not being able to compete with 1% of the resources of its competitors don't you get? Tesla had a small technological edge 3-4 years ago but not now. The smaller batteries are not the answer, as even Toyota realizes now. But, in the unicorn-infested world you live in, Tesla will somehow use its amazing(-ly limited) dealer network to out-innovate OEMs with more experience, better technical resources and best of all, profitable existing vehicles to finance the years of losses that current EVs entail.
    I wish Tesla Motors nothing but the best, but remember your laughable comments when Tesla is no longer.

  4. LOL@this. Look whose comment turned out to be laughable now.

    "As someone who works with Tesla" my ass. The internet makes pretentiousness way too convenient.

  5. @Kent, yes the Detroit expert clearly doesn't understand the Tesla magic retail and maintenance plans. You know, the ones that have proven themselves so well... You know, selling cars without the hassle of spending billions on dealers or advertising, etc... Tesla can't make money on a $100k niche car that they didn't even design half of, this despite getting IPO money and money from Daimler and Toyota, too. But special EV companies like Tesla don't neede money to advertise or develop vehicles, much less dealers. How's that approach working out for CODA or Think? But Toyota, Daimler, GM, Honda, Ford, BMW are all terrified by a startup... Okay, I'll take whatever you're drinking...

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