Toyota News

 
Shift to electric cars will cost money, may lack excitement: Toyota CEO

Shift to electric cars will cost money, may lack excitement: Toyota CEO

Every automaker is now working on one or many electric cars, but some are at the head of the pack and others lag behind. General Motors already sells the 238-mile Chevrolet Bolt EV, and Volkswagen has firm plans for multiple electric cars by 2020 and as many as 30 by 2025. That leaves Toyota, the... read more

May 18, 2017 by -
 
Toyota Mirai emissions-scrubbing billboard

Toyota Mirai billboards scrub nitrogen oxides while touting hydrogen fuel-cell sedan

If green cars can reduce emissions, why shouldn't their advertising do the same? That's the theory behind a series of billboards in relevant California markets that advertise... read more March 28, 2017 by


 
2018 Toyota C-HR

2018 Toyota C-HR first drive

Sport-utility vehicles started out as truck offshoots, essentially tall wagon bodies on truck underpinnings. Think of the first Chevy Suburban in 1935, which remained a... read more March 20, 2017 by


 
Lexus UX concept, 2016 Paris auto show

Lexus UX small crossover may get hybrid version that Toyota C-HR won't

For better or worse, many Toyota models ultimately donate their underpinnings to the Japanese automaker's Lexus luxury brand. That may not give certain Lexus models the... read more March 17, 2017 by


 
2017 Toyota Prius

Toyota has now sold 10 million hybrids in 20 years, globally

Toyota has reached yet another significant milestone in global hybrid sales. The Japanese automaking giant has surpassed 10 million hybrid sales globally since the launch of... read more February 22, 2017 by


 
2017 Toyota Mirai

Toyota Mirai update to fix output voltage on fuel cell electronics

Every Toyota Mirai hydrogen fuel-cell car sold anywhere in the world will soon be recalled to address an issue with its onboard electronics. The problem lies with the output... read more February 21, 2017 by


 
2017 Toyota Prius Prime Premium

Plug-in hybrids to catch on more quickly than electrics: Toyota

Toyota has been by far the most reluctant of recent converts to the idea that battery-electric vehicles might be practical and desirable. Only within the last year has the... read more February 16, 2017 by


 
2017 Toyota Mirai Super Bowl ad 'Daisy' screenshot

Toyota shows Mirai Super Bowl ad, but only in California

As is the norm these days, the ads running during Super Bowl LI this past weekend drew almost as much attention as the game itself. Automakers are among the myriad companies... read more February 7, 2017 by


 
2017 Toyota Mirai

Carmakers, fuel and oil companies form Hydrogen Council to promote fuel cells

In addition to automakers and policymakers, battery-electric cars can count on support from a variety of advocacy groups. But grassroots support for hydrogen fuel-cell cars... read more January 31, 2017 by


 
2017 Toyota Mirai

Toyota Mirai touted in ad on electric-car charging station

How do you advertise new and innovative zero-emission vehicles, whether they're electric or fuel-cell cars? It's a question that's bedeviled carmakers and their marketers... read more January 18, 2017 by


 
2017 Toyota Prius Prime Premium

Toyota Prius Prime buyers misled by dealers; more education needed

The Toyota Prius Prime is a far better car than its plug-in hybrid predecessor, and it seems likely to become one of the higher-volume plug-in electric cars on the U.S... read more January 11, 2017 by


 
2018 Toyota Camry

2018 Toyota Camry Hybrid: two different battery packs, 'best-in-class' fuel economy claimed

Masato Katsumata is Toyota's chief engineer for the global Camry sedan program—so when he speaks, it's worth listening. Following yesterday's Detroit Auto Show launch... read more January 10, 2017 by


 
2016 Toyota Prius, Catskill Mountains, NY, Dec 2015

Toyota changes course, offers to share hybrid technology with rivals

Over the past six months, Toyota has made some remarkable decisions about its present and future car technologies. After years of staunch opposition to battery-electric... read more December 21, 2016 by


 
2017 Toyota Prius Prime, Catskill Mountains, NY, Nov 2016

2017 Toyota Prius Prime: gas mileage, electric range review

The 2017 Toyota Prius Prime turned out to be a better plug-in hybrid than we had expected when we drove it around sunny Ojai, California, on the press launch in October. It's... read more December 12, 2016 by


 
Akio Toyoda

Toyota CEO Akio Toyoda to run electric-car division

It's now abundantly clear that Toyota is changing course when it comes to zero-emission vehicles. After years of promoting hydrogen fuel cells while shunning and disparaging... read more December 2, 2016 by


 
2017 Mazda MAZDA6

Mazda to offer electric car in 2019, maybe with range extender?

Mazda may become the next automaker to commit to building an electric car, possibly one with a range-extending gasoline engine. That's the gist of numerous of conversations... read more November 30, 2016 by


 

 
 

 
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