The 2011 Nissan Leaf and 2011 Chevrolet Volt had better watch out.

The Blue Oval’s contender in the zero-emissions segment, the upcoming 2012 Ford Focus Electric, is edging closer to production. This week it gained a new microsite on the official Ford website.

We already had a look at the car earlier this year at its official world debut at the 2011 Consumer Electronics Show, and again at a special presentation in New York, but now many of the upcoming car’s specs are open for Joe Public to ogle.

Visiting the site, we noticed immediately that Ford is keen to underscore the performance advantages that come with an all-electric drivetrain.

Highlighting the electric motor and its single-speed transmission, the site promotes the Focus’ acceleration and high torque, producing what it terms “no-compromise driving fun.”

We also get info on the car’s elusive miles per gallon equivalency (MPGe) rating, as well as Ford’s own electric-car app, charging information, and regenerative brake technology.

The new Focus Electric is scheduled to hit showrooms towards the end of the year.

For more information, check out the 2012 Ford Focus Electric on the page below.

[Ford microsite via AllCarsElectric]

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