2011 Nissan Leaf Ad Campaign (screenshot)Enlarge Photo
It’s the start of the football season in the U.S, and that means millions of viewers watching the games in their own home. Which translates to millions of eyeballs watching television ads during the game. In short, NFL mid-game adverts are big-buck affairs.
Automakers know that, and have saved some of their best work for football fans.
Tonight, Nissan’s advertising campaign changes gear with its latest commercial for the 2011 Nissan Leaf. But instead of world-renowned cyclist Lance Armstrong waxing lyrical on his feelings for Nissan’s all-electric car, this ad leaves the talking to a polar bear.
Yes, Nissan has finally pulled the eco-warrior card.
Nissan Leaf Ad - BearEnlarge Photo
In the one minute advert, a solitary polar bear leaves its rapidly melting home and starts a journey from northern wilderness to suburbia, seeking shelter and sustenance along the way.
You’d be forgiven for thinking the advert was from Greenpeace, warning the viewer that human actions and global warming are killing rare and beautiful species, as our screens are filled with melting ice-caps, forlorn cries and large trucks.
But the sad and forlorn journey of the polar bear in the advert doesn’t end in death and destruction. It ends with a car.
The final scene shows a 2011 Nissan Leaf driver leave his home and walk towards his car to start the morning commute. With a non-violent roar, the Bear appears from behind the Leaf, giving the startled driver a bear hug.
Nissan's Bear HugEnlarge Photo