Advertising

 
Toyota Mirai Fuel-Cell Car's Ad Agency Should Study Engine Technology More Closely

Toyota Mirai Fuel-Cell Car's Ad Agency Should Study Engine Technology More Closely

Oh, Toyota ... really? It's not bad enough that your Lexus brand put out two ads that inaccurately slammed plug-in electric and diesel vehicles, respectively. Now your own agency has gone and made a foolish technical error in an ad meant to pave the way for your 2016 Toyota Mirai hydrogen fuel-cell... read more

March 6, 2015 by  -
 
Toyota 'Turning Point' video ad for hydrogen fuel-cell vehicles, frame grab, Sep 2014

Toyota Fuel-Cell Ad Asks: Are You 'The Bold Few' Or A 'Handbrake'?

The piano music is somber, the announcer's voice well modulated and filled with gentle concern. Over the next year, we'll be faced with a decision to support, oppose, or even... read more September 22, 2014 by 


 
2012 Toyota Prius Plug-In Hybrid, Catskill Mountains, NY, Oct 2012

Toyota Prius Plug-In Hybrid Ad Shows Driver...Not Plugging In (Video)

Toyota has been quite upfront about its belief that plug-in electric cars are not the technology of the future. (It says hydrogen fuel-cell cars are.) And now this belief has... read more August 27, 2014 by 


 
2015 Kia Soul EV launch at 2014 Chicago Auto Show

2015 Kia Soul EV: Animals, Electrons, Maroon 5 (Video)

Well, it's about time: An electric-car maker is using straight-out sex appeal to market a new electric car. Even if it is, errrmmmm, rodent sex appeal. A new video posted... read more August 26, 2014 by 


 
2016 Chevrolet Volt teaser image, with GM marketing chief Tim Mahoney, Aug 2014

Marketing For 2016 Chevy Volt To Be Rethought, Use Owners As Evangelists

It's no secret among owners of the Chevy Volt range-extended electric car that the innovative car's advertising and marketing has been muddled at best. Now, with a new 2016... read more August 8, 2014 by 


 
Frame from Lexus video criticizing electric car, May 2014

Lexus Ad Not Only Sneers At Plug-Ins, But Gets Charging Wrong

Few things make electric-car advocates as cranky as criticism of their vehicles. But when the criticism is factually wrong, and comes from a carmaker that has resolutely said... read more May 7, 2014 by 


 
2014 Chevrolet Volt

Three Years Later, Most Consumers Don't Understand The Chevy Volt

Chevrolet's range-extended electric vehicle, the Volt, has been on sale for more than three years now. Its sales of 58,000 units so far are still small compared to more... read more April 22, 2014 by 


 
Ford C-Max Energi 'Upside' parody advert

Ford Parodies Divisive Cadillac ELR Ad With 'Upside' C-Max Video

Why do we work so hard? Because hard work means "anything is possible"--and maybe you'll get a nice pool and a fancy car out of it. At least, that's the answer if Cadillac's... read more March 28, 2014 by 


 
Frame from 2014 Cadillac ELR video on YouTube, with actor Neil McDonough

Cadillac ELR Wasn't Originally Used In 'Provocative' Ad

In general, getting people talking about your ad is a good way to get people talking about your car. In the case of "Poolside"--an ad for the 2014 Cadillac ELR range-extended... read more March 7, 2014 by 


 
Frame from 2014 Cadillac ELR video on YouTube, with actor Neil McDonough

2014 Cadillac ELR Ad: What Does It Say About Who Buys Electric Cars? (Video)

Well, if this is the guy who's actually going to buy a 2014 Cadillac ELR, there may be some interesting conversations to come with Nissan Leaf owners. This ELR driver is a... read more February 10, 2014 by 


 
2014 BMW i3

BMW Advertises i3 And i8 Electric Cars On Olympics Broadcasts

The Winter Olympic games in Sochi, Russia, are now underway, and official partner BMW is using the games to promote its two plug-in offerings, the i3 and i8. Three different... read more February 8, 2014 by 


 
2012 Toyota RAV4 EV, Newport Beach, California, July 2012

2013 Toyota RAV4 EV Ads: Narrow Focus To Reach Electric-Car Buyers

Toyota is using a new type of advertising to sell its RAV4 EV electric crossover. The Japanese car maker is narrowing its focus by targeting customers identified as early... read more September 25, 2013 by 


 
Brian Maragno of Nissan USA in Nissan Leaf electric-car television ad, frame capture

Nissan Leaf Ad Crosses A Line: 'Not Why Electric; Why Gas?'

The question isn't, "Why electric?" It's, "Why gas?" And with those eight words, Nissan marketers crossed a line that no other established carmaker has dared to cross. In a... read more September 17, 2013 by 


 
Front page of The Electric Generation website

Hey, Electric-Car Fans: Are You 'The Electric Generation'?

Marketing plug-in electric cars isn't all that easy. There are many different reasons people buy electric cars, and for the mass market, the high prices against gasoline cars... read more August 5, 2013 by  47


 
Screencap from Toyota Auris ad

Toyota Auris Ad Complains About Auto Emissions, Doesn't Mention Electric Cars

By now, you've probably seen it: the new ad for the Toyota Auris Hybrid. But on the off chance you haven't, here's the Cliffs Notes version: Sometime in the future, a man and... read more July 9, 2013 by  19


 
Fiat's 'Environmentally Sexy' matchmaking site

Is Buying A Fiat 500e Electric Car 'Environmentally Sexy'?

We liked the 2013 Fiat 500e electric car, a lot. It may be the best of the low-volume compliance cars, in fact--though the 2014 Chevy Spark EV and 2013 Honda Fit EV are... read more June 24, 2013 by  15


 

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