Advertising

 
Yes, ads for the Chevy Bolt EV electric car do actually exist; here's one

Yes, ads for the Chevy Bolt EV electric car do actually exist; here's one

The 2017 Chevrolet Bolt EV isn't yet available in all states, but it's been on sale in California for six months now. While Chevy has said all along it will market the 238-mile electric car in a very targeted way, specifically trying to reach people similar to existing owners, it may have expanded... read more

June 19, 2017 by -
 
Image from 'Thinking About Tomorrow' video ad for 2017 Honda Clarity Fuel Cell

Honda Clarity Fuel Cell marketing theme: thinking about tomorrow

A 40-year-old Fleetwood Mac song, floating childrens' heads, and hydrogen molecules all kick off the marketing campaign for the 2017 Honda Clarity Fuel Cell hydrogen-powered... read more February 9, 2017 by


 
2017 Toyota Mirai

Toyota Mirai touted in ad on electric-car charging station

How do you advertise new and innovative zero-emission vehicles, whether they're electric or fuel-cell cars? It's a question that's bedeviled carmakers and their marketers... read more January 18, 2017 by


 
2016 Lexus ES 300h

Lexus hybrids 'always charged,' says slogan (unlike electric cars)

Toyota has made it abundantly clear that it believes its hybrids and hydrogen fuel-cell vehicles are a better path to the future than battery-electric cars. The Japanese... read more October 12, 2016 by


 
2012 Toyota Prius Plug-In Hybrid - production model

Plug-in hybrid problem: buyers don't understand them at all

What's an electric car? It's a car powered by a battery, like your cellphone. Doesn't use gasoline. What's a hybrid car? It's a car that runs on gasoline, but gets better... read more August 8, 2016 by


 
2016 BMW 330e

BMW 330e plug-in hybrid ads: no wait for Tesla Model 3 needed

The Tesla Model 3 electric car, which its maker says will launch late next year with 200 miles of range and a $35,000 price, has caused a few shock waves across the car... read more August 8, 2016 by


 
Tesla Model 3 design prototype  -  reveal event  -  March 2016

Automakers 'not even trying' to sell electric cars, Tesla says

When it comes to regulatory measures, it's customary for automakers to present a united front to government agencies setting new rules and policies. But as it has in so many... read more August 4, 2016 by


 
Frame from "Tesla—Not a Dream" unofficial commercial video, 2016, directed by Freise Brothers

Tesla fan commercial: electric car rescue from post-apocalyptic landscape

When fans of a particular electric car start creating their own unofficial commercials for the car, it usually means one of two things. Either the existing ads are... read more April 26, 2016 by


 
2017 Chevrolet Bolt EV

Finally, auto industry starts to admit: electric vehicles are better

Electric cars are often touted for their financial and environmental benefits, but there's another major perk they offer to consumers. They're very nice to drive. Many... read more April 18, 2016 by


 
Volkswagen Touareg 2 TDI Clean Diesel

FTC sues Volkswagen for false 'clean diesel' advertising

For years, Volkswagen promoted its TDI models under the "clean diesel" banner, portraying them as environmentally superior, due to their high fuel economy while (supposedly)... read more March 30, 2016 by


 
2016 Toyota Prius "Heck on Wheels" Super Bowl 50 ad screencap

2016 Toyota Prius Hybrid Is 'Heck On Wheels' In Super Bowl TV Ad

Every year, Super Bowl ads seem to come closer to overshadowing the "big game" itself. And there are always at least a few ads for cars as part of the spectacle--sometimes... read more February 5, 2016 by


 
2012 Volkswagen Passat TDI Six-Month Road Test

VW Diesel Ad Pledges It's 'Working To Make Things Right'

While U.S. recalls of diesel cars fitted with "defeat device" software still haven't been announced, Volkswagen has begun the process of trying to market its way out of the... read more November 16, 2015 by


 
2015 Ford Focus Electric

Four Years In, Ford Releases First U.S. Focus Electric Ad (Video)

On most American streets and highways, the Ford Focus Electric is as rare a sight as some exotic sports cars. And unfortunately, some continued rather dismal sales numbers... read more October 5, 2015 by


 
2015 BMW i3

Electric Cars Aren't Selling Because Makers Can't, Don't Market Them: Report

Electric-car sales have grown more or less steadily over the past years, but the segment still represents a tiny fraction of total new-car sales. Factors like range, charging... read more September 22, 2015 by


 
2016 Toyota Mirai: 'A car that breathes in air,' posted by Toyota, Feb 2015

Toyota Mirai Fuel-Cell Car's Ad Agency Should Study Engine Technology More Closely

Oh, Toyota ... really? It's not bad enough that your Lexus brand put out two ads that inaccurately slammed plug-in electric and diesel vehicles, respectively. Now your own... read more March 6, 2015 by


 
Screen capture from first 2016 Chevrolet Volt video ad, Jan 2015

2016 Chevrolet Volt TV Ad Released 6 Months Before Car

One of the biggest concerns among electric-car advocates is GM's ability to create and sustain a smart, coherent, clever, and explanatory marketing campaign for its new 2016... read more January 28, 2015 by


 

 
 

 
© 2017 Green Car Reports. All Rights Reserved. Green Car Reports is published by Internet Brands Automotive Group. Stock photography by izmostock. Read our Cookie Policy.