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Plug-in hybrid problem: buyers don't understand them at all

Plug-in hybrid problem: buyers don't understand them at all

What's an electric car? It's a car powered by a battery, like your cellphone. Doesn't use gasoline. What's a hybrid car? It's a car that runs on gasoline, but gets better fuel economy (whether or not you understand how). OK, so what's a plug-in hybrid? DON'T MISS: BMW 330e plug-in hybrid ads: no... read more

August 8, 2016 by -
 
2017 Chevrolet Bolt EV

Finally, auto industry starts to admit: electric vehicles are better

Electric cars are often touted for their financial and environmental benefits, but there's another major perk they offer to consumers. They're very nice to drive. Many... read more April 18, 2016 by


 
Volkswagen Touareg 2 TDI Clean Diesel

FTC sues Volkswagen for false 'clean diesel' advertising

For years, Volkswagen promoted its TDI models under the "clean diesel" banner, portraying them as environmentally superior, due to their high fuel economy while (supposedly)... read more March 30, 2016 by


 
2016 Toyota Prius "Heck on Wheels" Super Bowl 50 ad screencap

2016 Toyota Prius Hybrid Is 'Heck On Wheels' In Super Bowl TV Ad

Every year, Super Bowl ads seem to come closer to overshadowing the "big game" itself. And there are always at least a few ads for cars as part of the spectacle--sometimes... read more February 5, 2016 by


 
2012 Volkswagen Passat TDI Six-Month Road Test

VW Diesel Ad Pledges It's 'Working To Make Things Right'

While U.S. recalls of diesel cars fitted with "defeat device" software still haven't been announced, Volkswagen has begun the process of trying to market its way out of the... read more November 16, 2015 by


 
2015 Ford Focus Electric

Four Years In, Ford Releases First U.S. Focus Electric Ad (Video)

On most American streets and highways, the Ford Focus Electric is as rare a sight as some exotic sports cars. And unfortunately, some continued rather dismal sales numbers... read more October 5, 2015 by


 
2015 BMW i3

Electric Cars Aren't Selling Because Makers Can't, Don't Market Them: Report

Electric-car sales have grown more or less steadily over the past years, but the segment still represents a tiny fraction of total new-car sales. Factors like range, charging... read more September 22, 2015 by


 
2016 Toyota Mirai: 'A car that breathes in air,' posted by Toyota, Feb 2015

Toyota Mirai Fuel-Cell Car's Ad Agency Should Study Engine Technology More Closely

Oh, Toyota ... really? It's not bad enough that your Lexus brand put out two ads that inaccurately slammed plug-in electric and diesel vehicles, respectively. Now your own... read more March 6, 2015 by


 
Screen capture from first 2016 Chevrolet Volt video ad, Jan 2015

2016 Chevrolet Volt TV Ad Released 6 Months Before Car

One of the biggest concerns among electric-car advocates is GM's ability to create and sustain a smart, coherent, clever, and explanatory marketing campaign for its new 2016... read more January 28, 2015 by


 
Kia Soul EV with 'hamsters'  -  August 2014

Top Electric-Car Advertisers: Nissan And, Surprise, Kia--Chevy Not So Much

Promoting electric cars is often a grassroots effort, with owners acting as some of the most enthusiastic (and effective) spokespeople. But what about one of the biggest way... read more December 11, 2014 by


 
Lexus CT 200h "Dad-chelor Party" ad screencap

Lexus CT 200h Hybrid Ad Slams Electric BMW i3: Gloves Come Off: FURTHER UPDATE

Is Toyota feeling more than a little threatened by electric and diesel alternatives to the hybrid segment it dominates? Its luxury Lexus brand has continued with a series of... read more November 14, 2014 by


 
Toyota 'Turning Point' video ad for hydrogen fuel-cell vehicles, frame grab, Sep 2014

Toyota Fuel-Cell Ad Asks: Are You 'The Bold Few' Or A 'Handbrake'?

The piano music is somber, the announcer's voice well modulated and filled with gentle concern. Over the next year, we'll be faced with a decision to support, oppose, or even... read more September 22, 2014 by


 
2012 Toyota Prius Plug-In Hybrid, Catskill Mountains, NY, Oct 2012

Toyota Prius Plug-In Hybrid Ad Shows Driver...Not Plugging In (Video)

Toyota has been quite upfront about its belief that plug-in electric cars are not the technology of the future. (It says hydrogen fuel-cell cars are.) And now this belief has... read more August 27, 2014 by


 
2015 Kia Soul EV launch at 2014 Chicago Auto Show

2015 Kia Soul EV: Animals, Electrons, Maroon 5 (Video)

Well, it's about time: An electric-car maker is using straight-out sex appeal to market a new electric car. Even if it is, errrmmmm, rodent sex appeal. A new video posted... read more August 26, 2014 by


 
2016 Chevrolet Volt teaser image, with GM marketing chief Tim Mahoney, Aug 2014

Marketing For 2016 Chevy Volt To Be Rethought, Use Owners As Evangelists

It's no secret among owners of the Chevy Volt range-extended electric car that the innovative car's advertising and marketing has been muddled at best. Now, with a new 2016... read more August 8, 2014 by


 
Frame from Lexus video criticizing electric car, May 2014

Lexus Ad Not Only Sneers At Plug-Ins, But Gets Charging Wrong

Few things make electric-car advocates as cranky as criticism of their vehicles. But when the criticism is factually wrong, and comes from a carmaker that has resolutely said... read more May 7, 2014 by


 

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