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Three Years Later, Most Consumers Don't Understand The Chevy Volt

Three Years Later, Most Consumers Don't Understand The Chevy Volt

Chevrolet's range-extended electric vehicle, the Volt, has been on sale for more than three years now. Its sales of 58,000 units so far are still small compared to more conventional vehicles, but many people will have seen one on the road by now--and seen TV ads or information on the internet. Even... read more

April 22, 2014 by  -
 
2014 BMW i3

BMW Advertises i3 And i8 Electric Cars On Olympics Broadcasts

The Winter Olympic games in Sochi, Russia, are now underway, and official partner BMW is using the games to promote its two plug-in offerings, the i3 and i8. Three different... read more February 8, 2014 by 


 
2012 Toyota RAV4 EV, Newport Beach, California, July 2012

2013 Toyota RAV4 EV Ads: Narrow Focus To Reach Electric-Car Buyers

Toyota is using a new type of advertising to sell its RAV4 EV electric crossover. The Japanese car maker is narrowing its focus by targeting customers identified as early... read more September 25, 2013 by 


 
Brian Maragno of Nissan USA in Nissan Leaf electric-car television ad, frame capture

Nissan Leaf Ad Crosses A Line: 'Not Why Electric; Why Gas?'

The question isn't, "Why electric?" It's, "Why gas?" And with those eight words, Nissan marketers crossed a line that no other established carmaker has dared to cross. In a... read more September 17, 2013 by 


 
Front page of The Electric Generation website

Hey, Electric-Car Fans: Are You 'The Electric Generation'?

Marketing plug-in electric cars isn't all that easy. There are many different reasons people buy electric cars, and for the mass market, the high prices against gasoline cars... read more August 5, 2013 by  47


 
Screencap from Toyota Auris ad

Toyota Auris Ad Complains About Auto Emissions, Doesn't Mention Electric Cars

By now, you've probably seen it: the new ad for the Toyota Auris Hybrid. But on the off chance you haven't, here's the Cliffs Notes version: Sometime in the future, a man and... read more July 9, 2013 by  19


 
Fiat's 'Environmentally Sexy' matchmaking site

Is Buying A Fiat 500e Electric Car 'Environmentally Sexy'?

We liked the 2013 Fiat 500e electric car, a lot. It may be the best of the low-volume compliance cars, in fact--though the 2014 Chevy Spark EV and 2013 Honda Fit EV are... read more June 24, 2013 by  15


 
Cambio Autodelen TV ad for electric car rental [screen capture]

Is Belgian Granny Sex Rap The Key To Selling Electric Cars? (Video)

Take one very small Mitsubishi i-MiEV electric minicar with a flower decal on the side. Fold in three severe Belgian elderly ladies with disapproving looks. Incorporate one... read more May 10, 2013 by  9


 
Nissan Leaf 'polar bear' ad

Selling Electric Cars, Hybrids: Does Saving Green Matter More Than Going Green?

Electric cars might have plenty of environmental benefits over their combustion cousins, carmakers are finding that angle a hard one to benefit from. In fact, it's much more... read more April 29, 2013 by  16


 
Screencap from web ad for the BMW i3

Who Will Drive BMW i3 Electric Cars? Waify Metrosexuals, According To Ad

Although its arrival is still months away, we already know a lot about the all-electric BMW i3. We have a good idea of its range (with and without the optional... read more April 17, 2013 by  22


 
Citroën clean diesel ad, poking fun at the election of the new pope

Citroën Tidies Up The Vatican's Black Smoke Problem In Clean Diesel Ad

To paraphrase Ferris Bueller, "Life moves pretty fast, but social media moves faster." Think of the Harlem Shake phenomenon: one minute it was an obscure YouTube meme, the... read more March 15, 2013 by 


 
2013 Nissan Leaf 'Facts' television ad, frame capture

2013 Nissan Leaf TV Ad: Selling Electric-Car Fun, Finally!

The 2013 Nissan Leaf electric car has some lofty sales goals associated with it--certainly higher than the 9,750 deliveries that Nissan averaged each year in 2011 and 2012... read more March 14, 2013 by  16


 
Frame from Holden Volt "The Power of $2.50" TV ad, Australia, 2013

Would You Like To Buy A Tank Of Gas For $2.50? (Video)

Suppose you went to the gas station, filled up your car or SUV, and then the pump said you had to go inside to pay. And suppose that even though your total was $40 or $50... read more March 5, 2013 by  23


 
"Gallons of Light" fan-made Tesla Model S commercial

Tesla Model S Driving On Sunlight: Amateur Video Not So Amateur

The right car can inspire people. Whether it's the poetic beauty of an Italian sports car or the noise of the race track, that inspiration takes many forms. For some, the... read more February 8, 2013 by  8


 
2011 Hyundai Elantra

How Seriously Do You Take Gas Mileage Numbers In Car Ads?

When you see that magic 40-miles-per-gallon number in a car ad, does it make you pay attention? Most likely it does. (Among other things, it's usually in much larger type... read more July 13, 2012 by  12


 
2012 Fisker Karma during road test, Los Angeles, Feb 2012

Fisker Admits In Ads, 'It Isn't Easy'

We have to admit, Kermit the Frog has wisdom well beyond his species. "It isn't easy being green" describes the world of electric and hybrid vehicles quite vividly, and few... read more June 29, 2012 by  15


 
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