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Is Belgian Granny Sex Rap The Key To Selling Electric Cars? (Video)
Take one very small Mitsubishi i-MiEV electric minicar with a flower decal on the side. Fold in three severe Belgian elderly ladies with disapproving looks. Incorporate one blatantly obvious occurrence of plumber butt in public. Then add one young motorcycle police officer to the resulting mix...
2013 Nissan Leaf TV Ad: Selling Electric-Car Fun, Finally!
The 2013 Nissan Leaf electric car has some lofty sales goals associated with it--certainly higher than the 9,750 deliveries that Nissan averaged each year in 2011 and 2012... March 14, 2013 by John Voelcker 16
Would You Like To Buy A Tank Of Gas For $2.50? (Video)
Suppose you went to the gas station, filled up your car or SUV, and then the pump said you had to go inside to pay. And suppose that even though your total was $40 or $50... March 5, 2013 by John Voelcker 23
Tesla Model S Driving On Sunlight: Amateur Video Not So Amateur
The right car can inspire people. Whether it's the poetic beauty of an Italian sports car or the noise of the race track, that inspiration takes many forms. For some, the... February 8, 2013 by Antony Ingram 8
How Seriously Do You Take Gas Mileage Numbers In Car Ads?
When you see that magic 40-miles-per-gallon number in a car ad, does it make you pay attention? Most likely it does. (Among other things, it's usually in much larger type... July 13, 2012 by John Voelcker 12
Fisker Admits In Ads, 'It Isn't Easy'
We have to admit, Kermit the Frog has wisdom well beyond his species. "It isn't easy being green" describes the world of electric and hybrid vehicles quite vividly, and few... June 29, 2012 by Antony Ingram 15
Marketing Electric Cars As 'Medicine' = Fail, Movie Producer Says
Why would you buy a plug-in electric car? To save money on gas? To save the planet? Maybe. But that's not how they should be marketed, said Hollywood producer Dean Devlin... May 11, 2012 by John Voelcker 18
Electric Cars' Secret Advantage: They're Just Nicer To Drive
Plug-in electric cars are now on sale from several carmakers, and their sales will rise slowly over the next decade. Right now, most of the marketing for those electric cars... April 27, 2012 by John Voelcker 56
New Chevy Volt Ad Hits Back At Critics With 'Just The Facts'
To say the Chevrolet Volt range-extended electric car has become a political punching bag would be to understate the obvious. Now, GM is slowly, carefully trying to get the... February 15, 2012 by John Voelcker 31
What's Wrong With Chevy Volt Ads & How To Fix Them
People are rarely lukewarm about the Chevrolet Volt. Like health-care reform or pajama jeans, the Volt inspires love, loathing, and little in-between. That hasn't exactly... February 7, 2012 by Richard Read 12
Ryan Reynolds Gets Funny With The 2012 Nissan Leaf: Video
Isaiah Mustafa has ruined advertising. He may not have written his own monologues for those popular Old Spice ads, but Mustafa's deadpan delivery and sublime quirkiness have... January 19, 2012 by Richard Read 8
Nissan Serenades Leaf Electric Car On First Birthday. Did You?
How do you mark the first year of sales of an electric car? You sing Happy Birthday to it, of course. At least, that’s what Nissan North America chose to do to mark the... December 12, 2011 by Nikki Gordon-Bloomfield 3
Epic Killer Wasp Gives Away Electric ATV In Latest Publicity Stunt
What do you get if you cross a cult-horror movie filmmaker, an electric car, and a killer wasp? We weren’t sure either, until Californian electric vehicle specialist... November 18, 2011 by Nikki Gordon-Bloomfield 1
GM Takes Heat For 'Stop Pedaling, Start Driving' College Ads
GM uses a fairly effective visual to promote its college discount in recent ads. A beautiful co-ed (for our younger readers, that means a female student), sitting in the... October 12, 2011 by Kurt Ernst 4
How Would You Sell An All-Electric ATV? A Killer Wasp, Perhaps?
Historically, electric vehicles haven’t had an easy time of it thanks to the old stereotype that they are slow, boring and can’t cope with the real world. We all... September 30, 2011 by Nikki Gordon-Bloomfield 1
Behind The Disturbing Ad Campaign For The 2012 Toyota Prius
To make its new ad for the 2012 Toyota Prius family, Toyota tapped some of the same talent that made its previous "Harmony" campaign a success. But as intriguing as the... September 23, 2011 by Richard Read 7
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