Mitsubishi News
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The town of Normal, Illinois is no stranger to electric cars. Home to one of Mitsubishi’s factories, the town became home to a 1,000 strong electric vehicle test fleet earlier this year. Then in July, town officials announced residents would get an additional purchase incentive worth an average of $300 for every new electric car purchased there. Now Mitsubishi is using its experience in Normal as the basis for a new digital advertising campaign that casts the 2012 Mitsubishi i as the “Most Likable Car On The Planet”. The advertising campaign will detail how Normal became...
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DC Fast Charging: Mitsubishi Says You Can Do It Every Day
The 2012 Mitsubishi i batteries will retain 80 percent of their original charge after ten years—and that includes a consideration that the battery might be frequently quick-charged.
Bengt Halvorson -
2012 Mitsubishi i: First Drive, U.S.-Spec MiEV
The 2012 Mitsubishi i (what it’s called here) is the most efficient DOT-legal vehicle for sale in the U.S. market, with an official MPGe (miles per gallon equivalent) rating of 112.
Bengt Halvorson -
2012 Mitsubishi 'i' Electric Car Gets Pre-Sale Price Boost
Price increases on electric cars seem to be the rule these days. First the 2012 Nissan Leaf got a $2,420 increase (for more standard equipment), then the 2012 Chevrolet Volt got a price reduction that actually proved to be an increase in disguise (comparing similarly equipped models). Not wanting...
John Voelcker -
Top Gear On Electric Cars: “We Are Allowed To Put Into A Film What We Want To”
Uh-ho. Those crafty chaps known as the BBC Top Gear team may have thought they got away with their recent review of the 2011 Nissan Leaf and 2011 Peugeot iOn (a rebadged predecessor to the 2012 Mitsubishi i) - but they would be wrong. The fur started flying yesterday, when Nissan Senior Vice...
Nikki Gordon-Bloomfield -
Top Gear Tests Nissan Leaf, Peugeot iOn: A Fair Assessment?
It's the episode electric car enthusiasts have been itching to see- and now the guys at BBC motoring show Top Gear have tested two electric cars to see whether they make any sense for the car buying public. Now we already know that Top Gear hasn't had the greatest history with electric cars. First...
Antony Ingram -
Here's a view of a car you've probably not seen before, though it may be familiar to you if you've ever been in the hospital. The image above shows the 2012 Mitsubishi i electric vehicle after an X-ray scan, allowing you to see many of the vehicle's key components. X-rays pass cleanly through fabrics, plastics and thin sheets of metal such as the vehicle's roof, allowing you to see the denser objects below. You can't fail to notice the i's major electrical components. The big blue rectangle sitting in the center of the vehicle between the chassis rails is the Lithium-ion battery pack. It's...
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Mitsubishi Goes Social For 2012 i Electric Car, Focuses Adverts Online
Traditionally, automakers spend the majority of their marketing budgets on advertising new cars through traditional formats such as television adverts, billboards and glossy adverts in magazines. But Japanese automaker Mitsubishi has chosen to buck the trend, focusing a huge amount of its...
Nikki Gordon-Bloomfield -
Mitsubishi Joins The Crowd, Unveils Solar Charging Station At HQ
It's moving from an innovation to a fad, this business of solar-powered charging stations for electric cars. The latest car company to jump on the bandwagon is Mitsubishi, which will launch the diminutive four-door, four-seat 2012 Mitsubishi 'i' electric minicar in November at a price of just...
John Voelcker -
2012 Mitsubishi i Gets Official Ratings From EPA, Gets 112 MPGe
It’s official: Mitsubishi’s compact four seat electric car, the 2012 Mitsubishi i, is more fuel efficient than the 2011 Nissan Leaf. Rated by the Environment Protection Agency (EPA) for both fuel economy and range per charge, the Mitsubishi achieved a combined fuel economy of 112 miles...
Nikki Gordon-Bloomfield -
Mitsubishi Adds Electric-Car Models: One's Cheaper, One Goes Further
Mitsubishi Motors has played the next move in the growing global electric car war by announcing that it will offer three different versions of its popular four-seat electric car. Much like the 2012 Tesla Model S Sedan, the only major difference between the three grades of car will be the size of...
Nikki Gordon-Bloomfield -
Advertising Electric Cars: What To Make Of Leaf vs. Volt Spat?
For the first time in 80 years or so, major automakers are building and selling plug-in electric cars in the U.S. How are they letting people know about their new cars? Advertising, of course. Our colleague Richard Read looked at four electric-car TV ads, analyzing what made them work and what...
John Voelcker -
We don't envy the makers of electric cars. They have to deliver vehicles that look as great as their gas-powered counterparts, and they have to explain those vehicles, too -- how they work, battery range, and so on. They've got a long, tough battle to win over consumers. But while we wouldn't necessarily want to be an EV manufacturer, we love watching them at work. Now, in the early days of mass vehicle electrification, we've got a unique opportunity to see manufacturers figure out what gets customers' attention -- and what doesn't. Here's a quick look at four early arrivals and how they're...
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Exclusive: Top Gear's Spoof Electric-Car Episode Leaked (Video)
It doesn’t take a scientist to tell you that the team behind BBC’s Top Gear really don’t like electric cars. Everything from the humble G-Wiz through to the mighty Tesla Roadster and the fresh-faced Nissan Leaf have fallen foul of their comical but factually inept portrayal of...
Nikki Gordon-Bloomfield -
Mitsubishi Turns 2012 ‘i’ into Portable Emergency Power Station
Vehicle-to-grid (V2G) isn’t a new concept, and is the name given to technology which gives plug-in vehicles the ability to feed power stored in their battery packs back to the utility company at points of peak electrical demand. But we’ve yet to see the technology being implemented in...
Nikki Gordon-Bloomfield -
Top Gear: Doing Another Silly, Deceptive Electric-Car Stunt?
Uh oh, here we go again. Or not? The crew of the British car show Top Gear have been spotted in the British town of Lincoln, traveling in a pair of electric cars, the 2011 Nissan Leaf and a Peugeot iOn (which will be sold in the States as the 2012 Mitsubishi 'i'). Hosts Jeremy Clarkson and James...
John Voelcker -
Total Eclipse: Mitsubishi Ends Eclipse Production with 2012 Model
If you ask people what Mitsubishi sports car is most memorable it wouldn’t be a surprise if they answered Mitsubishi Eclipse. In fact, the Mitsubishi Eclipse began its production in the U.S. back in 1989 as the replacement to the Starion coupe. The Eclipse quickly got the reputation for being...
Jonathan McGrew -
Mitsubishi ‘i’, Chevrolet Volt or Nissan Leaf? We Compare the Basics
As our sister site GreenCarReports covered last week, the online pre-ordering process is now live for the 2012 Mitsubishi ‘i’, with the car due to hit the roads of California in January 2012. The 2012 Mitsubishi ‘i’ is now the third all-electric car from a major automaker to...
Nikki Gordon-Bloomfield -
This week at the 2011 New York Auto Show Mitsubishi had some pretty interesting announcements for the zero emission market. The first answers our question of when we will see the Mitsubishi i arrive in the U.S.—November 2011 to be exact. The second regards how much the Mitsubishi i will set you back—prices starting at $20,490 for the standard ES model. As you might know if you are up on your electric vehicles, that makes the i the most affordable vehicle available to U.S. consumers. Electric vehicles are a strategic focus for Mitsubishi and according to Carscoop the reason for...
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Mitsubishi Prices 2012 'i' Electric Car At $27,990 Before Tax Breaks
Driving electric just got cheaper, as Mitsubishi announced that its 2012 'i' electric car would be priced at just $27,990 before incentives when deliveries begin in California next January. That makes the 2012 Mitsubishi 'i' the least expensive plug-in car on sale in the U.S. market. It qualifies...
John Voelcker -
Earth Day: Coulomb Offers Free Electric Car Charging Passes
If you’re an electric car owner living within the many hundreds of publicly available electric vehicle charging stations installed by Coulomb Technologies then you may be interested in what the infrastructure company has planned to celebrate Earth Day 2011. As part of the celebrations...
Nikki Gordon-Bloomfield -
Level 3 Quick Charging For Your Electric Car: How It Works
The formal name for what many of us more casually call “Level 3” charging is CHAdeMo, which is the only currently installed standard to reduce electric-car charging time for an 80-percent charge to less than an hour. The CHAdeMo interface is an option on the 2011 Nissan Leaf; on that...
George Parrott -
Japanese Earthquake and Tsunami Delay 2011 Leaf Production (UPDATED)
Nissan has announced that as a consequence of Friday's devastating 9.0 earthquake and Tsunami in Japan production at all of its factories will remain halted until it has fully assessed the damage sustained to its factories, equipment and parts suppliers. Although Nissan's factories have been spared...
Nikki Gordon-Bloomfield -
8.9 Earthquake Spares Small Car Manufacturing Plants in Japan
As the full effects of last week’s 8.9-magnitude earthquake are still sinking in there has been questions in the automotive industry as to whether Japanese car manufacturers would be affected. Now there are bound to be some issues especially considering the damage to the nuclear power plant...
Jonathan McGrew