Tesla Store Los Angeles [photo: Misha Bruk / MBH Architects]Enlarge Photo
One of the most contentious points in coverage of electric-car maker Tesla Motors is its financial performance.
On the one side, analysts and naysayers note that the company continues to lose money.
CEO Elon Musk himself has admitted that the company won't turn a profit using Generally Accepted Accounting Principles (GAAP) until 2020 or later.
That requires Tesla [NSDQ:TSLA] to raise more capital periodically, as it said two weeks ago it would do again: It plans to offer up to $640 million in new stock to bolster its cash reserves.
As of the end of June, its reserves and receivables together had dipped to $1.1 billion--perilously close to the $1 billion level it considers to be the necessary minimum to run its business.
On the other side, however, Tesla fans, advocates, and shareholders have suggested that the company makes as much as $20,000 profit on each car it sells.
Tesla Model X prototype [by Silicon Valley Teslas]Enlarge Photo
That's hard to verify, as some of the more indirect costs for each vehicle can be allocated in any number of ways. No carmaker routinely discusses its costs or profits on a vehicle.
The successive years of losses, fans say, are a result of continually investing in new product development--the Model X that is to launch next month, and then the high-volume Model 3 car.
Those investments include its massive Gigafactory for lithium-ion cell and battery pack production, with the first one now under construction outside Reno, Nevada.
Depending on production volume for its cars and also its new home energy-storage business, it says, Tesla might need to build additional gigafactories within a very few years.
Investments also include its continuing expansion of the Supercharger DC fast-charging network offered free to all Tesla owners.
Tesla Supercharger network, North American coverage - March 2015Enlarge Photo
Proponents of those two points of view have been battling fiercely for years now on investment sites, technology blogs, and other venues--including Green Car Reports.
But as an Autoblog article reminds us, both sides of the debate have considerable validity.
Tesla did lose money in the second quarter of this year, but it remains unclear whether each Model S turned a profit or not.
As the article concludes:
Whether or not each individual [car] makes money – if you simply take the cost of materials, employee hours, warranty, and so on, and see if that's more or less than the driver paid for it – is something we don't yet know.
If we ever get to peek at Tesla's account books, we'll share that with you.
2015 Tesla Model S 70D, Apr 2015 [photo: David Noland]Enlarge Photo
But Tesla itself has pushed back at times on the notion that it loses $4,000 for every Model S it sells, as suggested by a Reuters article that simply took its $47 million quarterly loss and divided that by the 11,532 cars it delivered.
As noted by Forbes, a Tesla representative wrote that "new model development financing for traditional [car makers] is very different" than for start-up auto companies.
A part of the loss was due to the fact that “Model X investment peaked in Q2 and Q3 due to prototyping, lots of engineering design and testing by suppliers and our validation, crash testing and reliability testing," according to that note.
Perhaps the best summary of the situation we've seen was the headline on a story in Britain's Financial Times, which read simply, "To be rational about Tesla is to miss the point."
2015 Tesla Model S 70D in new Ocean Blue colorEnlarge Photo
Those who are positive on the company's prospects feel that way not because it's profitable today but because it's created a desirable new car brand, with a remarkable product that changed the paradigm for what an electric car could be--complete with dedicated fast-charging where it's needed.
More than three years after the first Tesla Model S was delivered, no other maker has a competitor that even comes close.
The negative sentiment, on the other hand, suggests that this is all well and good, except that Tesla has now hemorrhaged cash for a decade--and shows no imminent signs of turning that around.
It's a wonderful topic for us to cover.