Advertisement

2012 Coda Sedan Electric Car Price Slashed to $25,000

Follow John

Coda Automotive, the startup maker that builds the 2012 Coda Sedan electric car, is going through some very tough times.

But it looks like one of its three dealers is trying to figure out the right price point for the all-electric compact sedan--which was originally priced at $38,145, including a destination charge of $895.

Several days ago, Coda Silicon Valley advertised five brand-new Coda Sedans for $24,995 the price of after a "dealer discount" of $14,744 (buyers still likely have to add the $895).

That offer actually expired on Sunday, and we were unable to reach Silicon Valley Coda at any of the numbers listed on its website.

But it looks like this fire-sale price may be the dealer's way of getting rid of the few Coda Sedans it has in stock.

The company has been, at best, in retrenchment mode over the last few months, after rumors spread that it had sold fewer than 100 of its cars after it put the car into production last March.

In early December, Coda laid off 15 percent of its staff.

The day after Christmas, the company said it had closed its Coda Experience Center in the Westfield Mall in Century City, California.

Ten days later, Coda laid off another 15 percent of its staff.

And the company has never released any sales figures.

The competition will only get tougher now that the 2013 Nissan Leaf, a high-volume electric car from a known global automaker, carries a list price for the new Leaf S base model of just $28,800.

Indeed, commentator and analyst Brad Berman wrote in December that he expects Coda to turn its energies toward "Coda Energy, its spin-off focusing on stationary grid storage [battery] systems."

Meanwhile, if you have better luck than we do in contacting Coda Silicon Valley--or if you bought one of those five Coda Sedans listed on the website--let us know!

[hat tip: Jim Burness]

+++++++++++

Follow GreenCarReports on Facebook and Twitter.

Advertisement
 
Follow Us

 

Have an opinion?

  • Posting indicates you have read this site's Privacy Policy and Terms of Use
  • Notify me when there are more comments
Comments (9)
  1. Honestly, even at that price, I would take a pass and buy a LEAF instead.
     
    Post Reply
    +1
    Bad stuff?

     
  2. I agree, especially with the 2-star safety rating.
     
    Post Reply
    Vote
    Bad stuff?

  3. Sounds like CODA is heading towards chapter 7...
     
    Post Reply
    +2
    Bad stuff?

  4. You mean there’s no market for an experimental technology wrapped in a 90s Corolla wrapper, built in China and backed by an unknown company with shaky finances?! Shocked, I tell you. Shocked.
     
    Post Reply
    +3
    Bad stuff?

     
  5. Why Corolla??? It wouldn't be so bad... It's the 90s Mitsubishi Mirage wrapper if anything...
     
    Post Reply
    +1
    Bad stuff?

  6. The ship is sinking, everyone on to the lifeboats.
     
    Post Reply
    +1
    Bad stuff?

     
  7. Coda Concordia?
     
    Post Reply
    +1
    Bad stuff?

  8. If the car were introduced at that price it would have offered the sort of value for money that might have attracted enough buyers. Of course, if Coda could make money at that price they would have done so. Now with the new Leaf prices it won't even be easy to move this vehicle at a money loosing $25K. The story of Coda: always too little too late.
     
    Post Reply
    +1
    Bad stuff?

  9. Coda return to the beginning and start again (under a different name). Not even close to a good car, electric or not.
     
    Post Reply
    +1
    Bad stuff?

 

Have an opinion? Join the conversation!

Advertisement
Advertisement

Find Green Cars

Go!

Advertisement

 
© 2014 Green Car Reports. All Rights Reserved. Green Car Reports is published by High Gear Media. Send us feedback. Stock photography by izmo, Inc.