2013 Ford C-Max Energi Priced at $33,745, Cheaper Than Prius Plug-In

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2013 Ford C-Max Energi plug-in hybrid

2013 Ford C-Max Energi plug-in hybrid

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It’s official: not only does the 2013 Ford C-Max Energi Plug-in hybrid travel further in all-electric mode than the 2012 Toyota Prius Plug-in hybrid, but it will cost less too. 

As Ford detailed last night, its first plug-in hybrid will retail for $33,750, has a combined gasoline + electric range of 550 miles, is expected to get a combined EPA rating of 95MPGe, and will go on sale later this year. 

It will join the 2013 Ford C-Max Hybrid, a non plug-in hybrid due to go on sale shortly for around $26,000.

Bigger battery = bigger tax credit

The astute reader will note that at $32,760 including destination, the base level 2012 Toyota Prius Plug-in Hybrid has a list price lower than the 2013 Ford C-Max Energi.

However, because Federal tax credits towards plug-in hybrids are directly proportional to the size of the battery pack in each car, the Ford C-Max Energi qualifies for a $3,750 tax credit, not the $2,500 that buyers of the 2012 Toyota Prius Plug-in Hybrid can claim.

2013 Ford C-Max Energi plug-in hybrid

2013 Ford C-Max Energi plug-in hybrid

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After incentives, C-Max Energi wins

Applying the full $3,750 Federal tax credit reduces the effective price of the 2013 Ford C-Max Energi to a more palatable $29,995. 

The post-tax credit of the 2012 Toyota Prius Plug-in hybrid by contrast, is $30,260, making the 2013 Ford C-Max Energi the cheapest plug-in hybrid to go on sale to date. 

For base level models, the price difference isn’t that great. At the higher end, with high-spec versions of both cars, the difference is well over $3,000.

Spec both cars to the extreme, and a fully loaded C-Max Energi comes in at $37,435 before incentives, beating the $40,000+ fully-loaded Prius plug-in.

That isn’t to say either that the C-Max Energi misses out on features: it doesn’t. 

In fact, with a premium Sony audio system with MyFord Touch, HD satellite radio, navigation, leather-trimmed, heated seats, parking assistance, panoramic sunroof, and handsfree power liftgate, we think the C-Max Energi gives the Prius Plug-in hybrid some serious competition.   

2013 Ford C-Max Energi plug-in hybrid

2013 Ford C-Max Energi plug-in hybrid

Enlarge Photo

Order at dealers soon

Although sales of the C-Max Energi won’t start until later this year, Ford says its plug-in hybrid will be available to order at select Ford dealers -- ostensibly ones certified to sell its 2012 Ford Focus Electric -- very soon. 

If you can’t wait, or live outside the current Ford Electric Vehicle launch markets, you can visit Ford’s website to build and price your own C-Max Energi.

Just remember: like all plug-in vehicle tax credits, you have to claim your credit back after buying the vehicle, meaning you’ll need to pay the dealer full list price and not the effective post-credit price. 


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Comments (7)
  1. A more practical vehicle and double the electric range of the Prius for less money... seems like a no brainer to me. I wonder what Toyota's next move will be. Lower price or maybe installing a bigger battery and getting that extra $417 of tax credit for their customers for every extra KWH of battery capacity installed.

  2. I'm curious why the Ford is "more practical" than the Prius? I ask because I seriously want to know! To date, I have found no more practical vehicle than the Prius - for small outside dimensions as compared to fantastic interior cargo capacity. If the C-max has managed to beat the Prius at this, I'm on the list tomorrow!

  3. The Ford has more EV range, a better stereo, is cheaper, has a hands-free power liftgate that the Toyota doesn't, has park-assist that the Prius doesn't, etc...

    Not to knock the Prius, either, as I think they're both credible vehicles. But given the pricing and better features in the Ford, I think it gets the edge. I also think the Ford has 50-60 more HP, which is great compared to the glacial Prius, but please doublecheck that yourself.

  4. i priced one at $36,002 after delivery charges. it is nearly the same size as an Escape. has over 42 cu ft of storage with back seats folded. it exceeds the PiP in every way except one... supply. it remains to be seen how much Ford will back this product. other than that; this is by far the best vehicle i have seen to replace my Prius to complement my LEAF

  5. That is great news. More competition and most choices...

    I wonder if this pricing will be similar on the Fusion Energi. I am still waiting for the EPA numbers...

  6. Nice looking plug in hybrid. I like that it has a large hatch area in the back as well. I heard that it wil run on electric only at highway speed until battery depletes then it will go into gasoline mode. A combine 95Mpge rating is awesome too. $37,435 before incentives too is real good. Also a more powerful electric motor and longer driving range on electric only over the Prius is good news. I feel that Toyota needs to step up its offerings or Ford will be eating its lunch soon with this offering

  7. @Mark: Although it may look like a hatchback in profile, the 2013 Fusion is a four-door sedan.

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