Renault Fluence ZE charging at Better Place charge point in apartment bldg [photo: Brian of London]Enlarge Photo
Since buying my Better Place Renault Fluence ZE in Israel, I'm frequently asked about the price.
I bought the car because I liked the way it drove and thought it would save me money. I had been looking for a new car, but had no intention of buying a green model as such. I was quickly satisfied that the car's daily range wasn't an issue and that battery switching would take care of occasional long trips.
Renault is not a premium brand in Israel. As owners of electric cars know, however, the quiet smoothness elevates these cars. That grabbed me within seconds of driving the car.
Comparing the total package cost of the Fluence ZE not to an equivalent gasoline Fluence, but to a higher class of car, it's an attractive deal--almost like getting four years of fuel for free.
I received a discount from the published list prices, negotiated before I wrote significantly about Better Place online and long before starting to write for Green Car Reports. I have not received different treatment from other customers since then.
I paid $32,300 (₪126,000, in Israeli shekels) for my car (the better-equipped "Dynamic" model), including the first year's road tax and a code-based security device mandated by insurance companies. I also paid $9,200 (₪36,000) for a four-year subscription to the Better Place package. That price will not go up for four years.
Better Place visitor center [photo: Brian of London]Enlarge Photo
The combined total: $41,500 (₪162,000). Early adopters are receiving a 50-percent refund of their monthly subscription fee--$82 (₪320)--until the full network of switch stations opens later this year.
When I placed the order in February, I paid a fully refundable deposit of $513 (₪2,000). Better Place then surveyed my home to determine its suitability for installing their Level 2 charge point. They will not sell a car if the owner can't charge at home.
Installation of this charging station took three visits and some negotiation with the residents' committee of my apartment block. It was completed and switched on just before my car was ready.
In early May I paid the balance, and took delivery of the car three weeks later. In a deal negotiated by Better Place, I borrowed 100 percent of the price from a bank at an interest rate 1.5 percent lower than the Israeli Government bank rate (today that rate is 4.0 percent, so I'm paying 2.5 percent).
At today's rates, I'm making payments of $900 (₪3,500) per month for four years. The car (without battery) is mine at the end.
2012 Renault Fluence ZE electric car, powered by Better Place in Israel [photo: Brian of London]Enlarge Photo
The car is reasonably well equipped, with the highlight being the integrated navigation and range prediction system (Oscar), which operates in both Hebrew and English, including live traffic data. The same screen runs a full multimedia system. My higher-spec "Dynamic" model adds alloy wheels, parking sensors, and rain sensing wipers.
Better Place supplies a J-1772 charging cable for use at public charge spots (at home my 12-foot-long cable is fixed to the charging station).
The unique part of Better Place is the subscription service I'm forced to buy. There is no way to own the car and battery alone. Even if I could, I would not be allowed to charge the car from a domestic power supply for local regulatory reasons.
The subscription includes:
For a U.S. comparison, the Renault Fluence might be roughly equivalent to a Toyota Prius hybrid or a 2012 Chevrolet Malibu mid-size sedan.
In Israel, each of those cars costs approximately $41,000 (₪160,000) new, before haggling. Neither includes a factory-installed satellite navigation system, which would add $1,500 (₪6,000), nor the cost of fuel.